We’re here to help you
In spite of challenging economic and social conditions, car buyers are still very active on car sales.
So as it becomes more difficult for buyers to drop in and visit your dealership, here are 6 tips to help you sell cars, sight unseen via carsales.
1.Maximise the visibility of your inventory online
If your inventory can’t be found by buyers searching on carsales, it can’t be sold.
The easiest, quickest and most effective way to increase buyer exposure to your inventory is to invest in Promote Automation.
Using real-time data from carsales, Promote Automation can help you generate up to 5.2x more eyeballs on an inventory item.
It’s easy to get started: Simply log in to AutoGate, set your budget and strategy and ensure maximum visibility on your inventory.
2. Advertise your business in a safe and trusted environment
Brand safety remains a major issue for online advertisers during this challenging period, with social media and news destinations awash with misinformation and questionable content. As a consequence, advertising misplacement incidents on these channels can do significant damage to your business’ reputation.
So in challenging times, genuine in-market car buyers turn to the most trusted environments to conduct their research and evaluate purchase options. Ensure that your retail offers are highly visible on a contextually-relevant automotive marketplace like carsales.
3. Price inventory to sell fast and profitably
Optimistic or gut-feel pricing which lands above the market price will limit inventory views and enquiries at a time when consumers are less likely to want to engage in lengthy negotiation and back and forth.
In contrast, using a market-targeted pricing strategy that is backed by real-time insights, will help to generate more views and enquiries on carsales – giving you the opportunity to minimise holding costs as the inventory item is sold faster.
With a full view of competitors, LiveMarket can help you price your inventory in line with the market price – for a quick and profitable sale.
4.Build trust and transparency with photos and reports
Buyers committing to a sight unseen purchase rely heavily on visual media to ascertain the condition of an inventory item. Well-taken photos and videos not only transparently show-off the quality of your inventory and help justify your pricing, but also help to build more trust in your business as a reputable vendor and safe bet.
5. 30 minute follow up
Buyers are impatient at the best of times, and in challenging times, this impatience only grows. Tardy follow up costs sales, as buyers contact other dealers and private sellers if they don’t hear back from you in a timely manner.
Aim to contact all buyers within 30 minutes of their enquiry or response – and via the communication channel that they’ve chosen. If you’re finding it difficult to reach buyers, try an SMS. 98% of all text messages are opened – so get texting via the AutoGate app so that you maintain a recording of the conversation, a consistent contact number and accurately record buyer contact details for future re-engagement.
Also ensure that you cater for out of hours enquiries when your business is closed – for example through the use of auto SMS and email responses.
