Results from new carsales marketing solutions developed in partnership with leading brands, exceed expectations.
carsales has launched a triple treat of marketing solutions aimed at brands ready to capitalise on the upswing in interest for new cars.
Sponsored Search, Link Ads and carsales Card, are now available for OEMs and new car segment advertisers on Australia’s #1 for cars, carsales.com.au.
The three solutions help brands achieve diverse marketing objectives.
A top-of-funnel solution, Sponsored Search helps to increase awareness and consideration of in-market buyers towards a specific brand.
Link ads empowers brands to funnel interested consumers considering their models from carsales New Car Showroom model pages to their website for conversion, via specific calls to action including ‘Build & price’, ‘Book a test drive’, and ‘Find a dealer.’
Contrastingly, carsales Card gives advertisers the power to drive immediate action and conversion by promoting a key message within a consumer’s relevant search results.
carsales Card is also available across bikesales.com.au, boatsales.com.au, caravancampingsales.com.au, constructionsales.com.au, farmmachinerysales.com.au, trucksales.com.au, in addition to carsales.com.au.
Overall, the new solutions have made an immediate impact for carsales customers, says Lauren Smith, Group General Manager, Product – OEM & Media at carsales.
“Sponsored Search (pictured above), Link Ads and carsales Card adds three more innovative solutions to our offering. These solutions were developed in partnership with a range of leading brands to ensure that they help our clients achieve their desired brand or performance objectives,” says Smith.
“The results that these solutions have generated so far have not only exceeded the expectations of our clients, but also those of our internal team.”
“With car buyers out in force, now is the perfect time for innovative auto and non-auto brands to put a carsales marketing solution to work and reach engaged audiences in a premium and brand-safe environment.”
The release of these solutions capitalises on a notable uptick in interest in new cars on Australia’s #1 for cars.
Record appreciation of used car prices has also seen more Australians searching brand new car on carsales. The number of consumers viewing a new car before enquiring on a used car was grew 12% in December 2020 compared to April 2020, as the price gap narrowed between new and used cars.
Audience and engagement for carsales Editorial – a key indicator for interest in new cars – surged in December 2020, with Unique Audience (UA) and Sessions up a remarkable +108% and +82% year-on-year respectively, as measured by Nielsen’s Digital Content Ratings Monthly report.
All in all, interest in new car sales have rebounded in 2021, with January and February new car sales up 11.1% and 5.1% year-on-year respectively.
High-selling brands have been integral to the development of new carsales solutions via participating in trials.
One of the biggest new car sales winners so far this year is fast-moving brand MG, which entered the top 10 for new car sales for the first time in February 2021. In 2020, MG participated in a trial of Sponsored Search, and in the process, boosted its new car search share almost 150%.
Hyundai Australia was another brand to trial one of the trio of carsales latest innovations.
“Our partnership with Hyundai Australia was central to the development of the Link Ads,” explained Smith.
“The results of the trial speak for themselves. Link Ads helped a brand like Hyundai convert consumer interest in brand new cars on carsales into qualified leads for their dealer network.”
“We’re proud and honoured to partner with leading marketers around Australia to test, learn and develop best-in-class solutions that solve client problems.”
The latest of the solutions launched this year, carsales Card, delivers relevant and innovative audience targeting options in a cost-effective and fast-to-market execution. Advertisers can simply recycle their existing Facebook creative to reach and engage highly-motivated carsales audiences.
“Our leading mix of product format, audience targeting capabilities and engaged, highly-motivated audience, is what ensures that we can deliver on our clients’ objectives – whether they’re performance-based or brand-based.
“We’re excited to partner with more brands across multiple industries in 2021, to drive innovation and exceptional results,” she concludes.
For more information, contact your carsales representative.
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