INEOS details agency-based go-to-market strategy 

INEOS Grenadier Australia testing

‘Customer focus’ name of game for new utilitarian 4×4 brand INEOS Automotive is gearing up for its Grenadier’s Australian market launch, with pricing announced, local testing underway, a media passenger ride and first deliveries timed for July 2022.  Justin Hocevar is Head of Region APAC at INEOS Automotive, and he recently detailed the Australian market approach to carsales.    Backgrounder  […]

carsales ‘Electric Hub’ headlines focused Audience Hubs offer 

Kia on carsales Electric Audience Hub

Finding your tribe with carsales Audience Hubs Tailoring the right content to the right audience has long been a strategic carsales hallmark… but how can this content assist to sell more vehicles?  Enter carsales Audience Hubs.  Placed in prominence on the carsales home page, the Audience Hubs focus on specific automotive categories, attracting highly engaged buyers that are actively researching vehicles that suit a specific lifestyle.  First released […]

Stock position: OEMs continue to fight supply constraints

Unsatisfied demand and production delays… but the market continues to grow Carsales has again taken the pulse of several mass market and prestige manufacturers, as COVID-19 restrictions and semi-conductor delays continue to cause a double dose of restricted trading. With demand ramping up and the most recent VFACTS report showing increasing sales momentum, this latest […]

VACC’s new initiative to turbocharge female participation in the automotive industry

Women in Automotive - Accelerating Women into Automotive

‘Accelerating Women into Automotive’ program will provide comprehensive training and real-world experiences A new Victorian Automotive Chamber of Commerce (VACC) initiative, backed by the Victorian Department of Education and Training, will significantly boost employment opportunities for women in the automotive industry.   The VACC has long championed female participation in the auto space, its ‘Women […]