Context key for effective auto marketing
Contextual targeting has returned to the top of the playbooks of auto savvy marketers. For one key reason – it works.
Why are CPO vehicle sales going up, up, up?
There are logical, pragmatic reasons why CPO vehicles sell for higher prices but also an important psychological factor at play.
Australian car buyers want a good deal … Now
In carsales’ first comprehensive examination of sentiment towards dealers since the beginning of the pandemic, consumers didn’t hold back.
Overseas success highlights local CPO opportunity
Strong sales of CPO vehicles in the USA has coincided with the launch of Volkswagen Group Australia’s CPO program on carsales.
Buyer behaviour overview – February 2021
Auto buyer behaviour is normalising post the peak of the COVID-19 pandemic in Australia, the latest carsales data reveals.
Why are MG sales up 159% YoY?
February 2021 marked a big milestone for the recently relaunched MG brand – a top 10 placing for new car sales.
Toyota tops used-car price appreciation on carsales
Toyota isn’t just Australia’s number-one new-car brand – it’s also leading the charge in used-car price appreciation.
Used car momentum boosts new car interest
Record appreciation in used car prices sees more Australians consider the purchase of a brand new car on carsales.
New carsales solution boosts finance ROI
carsales Card delivers relevant and innovative audience targeting options in a cost-effective and fast-to-market execution.
Green shoots for Australian auto industry
‘Time to sell’ on carsales and economic indicators point to sustained demand for cars and a healthier Australian auto industry.