Promote

Promote ensures your inventory stands out by ranking higher in relevant search results, putting your vehicles in front of buyers where it matters most. 

With more dealers competing for attention, winning the sale generally means winning the search. The winners know how to make the right moves.  

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Get it seen. Get it sold with Promote.

Benefits of Promote

GET NOTICED, GET SHORTLISTED

Capture buyer attention by boosting the visibility of your stock in high-traffic areas of the site. 

DRIVE MORE VIEWS TO YOUR LISTINGS

Our data shows promoted vehicles receive significantly more daily views than unpromoted stock. 

MATCH YOUR PROMOTION STRATEGY

From one-off visibility boosts to always-on automation, choose the right Promote solution to suit your inventory and goals. 

Benefits of Promote
Features of Promote
Check out the video below to learn more about the Promote products available.
Promote Options
Promote is built as a flexible toolkit. Each product is designed to support a different kind of listing strategy, giving you control over how you promote and where your listings appear.

Compete for pole position

Top Spot gives you a share of the highest-ranking position in relevant search results for 7 days. This is the most prominent space on carsales — the first listing many buyers will see. 

Use Top Spot strategically for your most competitive makes and models, or when you need to generate a surge in attention. Whether you’re turning around slow movers or riding the wave of new arrivals, this is your way to get ahead of similar stock fast. 

Best for: 

  • High-turnover or high-margin vehicles 
  • Competitive market segments 
  • Stock that needs a short, sharp visibility boost 

Average uplift: 5.9x more daily views vs unpromoted stock* 

Own the front page

Showcase gives your listings a share of the first page of relevant search results for 7 days. This ensures your vehicles are consistently seen amongst the top-ranked results, even when Top Spot isn’t available. 

Perfect for maintaining visibility across multiple vehicles, Showcase is commonly used in bundles or as part of an ongoing set-and-forget strategy. It helps you create coverage across more of your stock, without having to individually manage each promotion. 

Best for: 

  • High-volume dealers 
  • Inventory with good margins but less competition 
  • Dealers wanting predictable, first-page visibility 

Average uplift: 2.8x more daily views vs unpromoted stock* 

Stay ahead of standard ads

Enhance positions your listings above all standard ads in relevant search results for 7 days. It’s designed for broad, cost-effective visibility across your entire inventory. 

Enhance is often used as a foundation layer in always-on strategies, keeping every vehicle visible and ready to be discovered by buyers earlier in their journey. When bundled or activated as Enhance Unlimited, it offers excellent value for dealers wanting to cover a wide range of vehicles with minimal management. 

Best for: 

  • Full-yard visibility 
  • Value-conscious dealerships 
  • Long-tail inventory support 

Average uplift: 2.0x more daily views vs unpromoted stock* 

Visibility, on autopilot

Promote Automation uses real-time market data to automatically promote your new or ageing stock based on buyer demand. You simply set a daily or monthly budget, and the system selects which vehicles to promote and when, removing the need for manual input. 

This is the smart choice for time-poor teams who want to ensure their inventory remains competitive without the need to constantly monitor what’s working. 

Best for: 

  • Dealers with larger inventories 
  • Teams wanting to automate promotion 
  • Budget-conscious planning with predictable spend 

Average uplift: 2.8x more views compared to manual Promote usage* 

Combine the benefits of Top Spot and Showcase

Ultimate Boost gives you the benefit of maximum exposure by combining Top Spot and Showcase into one cheaper bundle.
Ways to buy Promote
Select each item to learn about the variety of ways you can purchase Promote based on your needs.

Perfect for spotlighting a key vehicle. A 7-day product, available directly in AutoGate. 

Choose Enhance Unlimited to keep all your listings ranking above standard ads all month long. 

Ideal for dealers wanting to manage visibility across more stock over a full calendar month. 

Showcase Bundles: Available in packs of 7, 10 or 15 
Enhance Bundles: Available in packs of 7, 10 or 12, or as Enhance Unlimited 

Not sure what to choose?
Take our 15 second Promote quiz to find out which option is best for you.
Quiz
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