Search Engine Marketing (SEM)
Stay front of mind with in-market buyers when they are shortlisting, comparing and hunting down a deal on Google. Drive buyers directly to your inventory without the hassle, managed by our in-house team.
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Be found when customers need you, with the power of SEM

Benefits of SEM

TARGETED REACH

Reach users actively searching for your inventory or services on Google.

DRIVE BRAND AWARENESS AND VISIBILITY

Give your brand greater exposure through ad impressions.

MEASURABLE RESULTS

Precisely track clicks, conversion and ROI for more informed decision making.

Benefits of Appraisal Solutions
Features of SEM

Extensive research & data

As a market leader, we lean on our extensive research and data to inform the way we structure our accounts and strategies.

We manage the process

The in-house team has extensive experience, across not only Paid Search and Digital Advertising, but OEM and Auto Industry Marketing.

Free tag manager set up

Setting up conversions for the client which may include phone calls, form fills, etc. This is to allow for full attribution using a Data Driven Attribution model.

Google Analytics management

Helping us contextualise Paid Search in regards to other online channels while informing us of website performance.

Use of third-party tools and software

Helps to inform our bidding process and targeting, such as Kenshoo and SEMrush. This helps us stay ahead of competitors, manage budgets and bids as well as find gaps in keywords and ads.

Free account audits

We have found through winning business that we often outperform competitors in terms of cost per lead and the amount of conversions generated. Audits can be done to a prospective client’s account, to show them how we might improve their website.

SEM Options

Search Engine Marketing (SEM)

Paid search that targets users through keywords and shows corresponding ads that relate to the user’s queries.

Google Display Network (GDN)

The Google Display Network, is a group of more than 2 million websites, videos, and apps where your Google Ads can appear, reaching a worldwide audience. You can use interests, audiences, demographics and more to passively target users and show them ads while they are engaging with the internet. 

YouTube

Pre-roll videos shown before YouTube videos. Similar targeting to the Display Network however localised entirely within YouTube. These videos are best when they are highly engaging, under 5–15 seconds and have clear messaging with a direct call to action.

Shopping Ads/Vehicle Listing Ads

eCommerce ads that use a client’s stock list to show individual products and their details based on a user’s search. These ads are great for directing traffic to individual products and can be a great solution to eCommerce stores such as Parts. Vehicle Listings Ads are similar however use cars. 
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