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As the media landscape continues to evolve at an ever-increasing pace, the ability to focus on medium- and long-term objectives to future-proof and build brand value for your business becomes even more crucial.
To complement carsales mediahouse’s tried and tested suite of products, we introduce our newest offering, Fuse; an in-house agency that is focused on delivering value through full-funnel solutions.
Fuse will work with your business to develop creative and insight-driven ideas wrapped around your business challenges, powered by unique data and powerful tech.
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To fulfil these solutions, Fuse brings together capabilities across strategic planning, creative services, branded content, commercial partnerships and bespoke campaign services to unlock these opportunities.
“We’re here to solve for the mid to long-term strategic objectives of our clients and partners,” says the General Manager of Fuse, Sam Zadgan.
“It broadens the offering we have in market and provides an opportunity to partner with clients in a deeper way, creating longer-term relationships that go beyond the transactional nature of media buying.”
Sam’s team (above, left to right) includes Creative Director Shane Dawson and Client Solutions Lead Marina Kran, who have both previously worked on agency and media owner side, bringing a wealth of experience and talent to the new Fuse team and its vision.
“Where Fuse differs is with our category expertise and the ability to lean into clients’ businesses at a broader level; not specifically focusing on marketing challenges but on total business challenges,” explains Sam.
“Fuse will draw upon capabilities within carsales mediahouse but also the broader carsales network to deliver these solutions.”
Most importantly, Fuse can creatively differentiate your message with initiatives that combine branded content, multi-brand partnerships, integrations, and more.
Watch carsales’ Commercial Director Media (Sales & Customer Solutions), Vanya Mariani, introduce Fuse
And if you’re already framing up a huge idea, stay tuned for your chance to win a session with the Fuse team to bring it to life!
Deeper, differently: click here to contact carsales mediahouse
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