After a challenging year marked by the COVID-19 pandemic, Jaguar Land Rover has named the winners of its annual Australian Retailer of the Year awards.
Award judging criteria measures each outlet’s sales performance, customer satisfaction, retailer presentation and staff training; core disciplines that ensure the winners stand out from their peers.
In an impressive feat, Purnell Jaguar Land Rover was named overall Retailer of the Year for the fourth consecutive year, while Lennock Jaguar Land Rover took out the Provincial Retailer of the Year category for the second year in a row.
The 2020/21 Retailer of the Year award winners are:
Metropolitan Retailer of the Year: Purnell Jaguar Land Rover, Blakehurst, New South Wales
Provincial Retailer of the Year: Lennock Jaguar Land Rover, Phillip, ACT
Regional Retailer of the Year: Blacklocks Jaguar Land Rover, Lavington, New South Wales
Overall Winner: Purnell Jaguar Land Rover
Shepparton Jaguar Land Rover (Shepparton, Vic), Port Macquarie Jaguar Land Rover (Port Macquarie, NSW), Buckby Jaguar Land Rover (Launceston, Tas) and Parramatta Jaguar Land Rover (Parramatta, NSW) were all highly commended in the Regional, Provincial and Metropolitan categories respectively.
Jaguar Land Rover Australia Managing Director, Mark Cameron, said this year had been hard for the industry so it was important to celebrate success across the network.
“All of our retailers continuously put in their best effort but the Jaguar Land Rover retailers we are recognising have consistently achieved excellence in the key areas of the business” Mr Cameron said.
“It is a pleasure to reward these retail partners for their continuing hard work and dedication to achieving outstanding customer satisfaction,” he continued.
Then awards come at a time of great change for JLR in Australia and around the world.
Since April 1, JLR has offered a permanent five-year/unlimited-kilometer factory warranty for all new Jaguar and Land Rover vehicles sold nationally – a significant aftersales shift for the respective English marques, which until now only offered a three-year/100,000km warranty.
In April, Land Rover sales climbed 160% compared to the same month in 2020, while sales are up 11% YTD.
Furthermore, Jaguar will be transformed into a 100 per cent electric vehicle (EV) brand by 2025 as part of a radical restructuring plan.
Plans are also in motion to ensure that Land Rover remains a true off-road brand, but pushes further upmarket, with pricing out of a Jaguar buyer’s reach.
More details at carsales.com.au
