Clients goals and challenges are central to the development of any successful marketing solution.
And carsales has pioneered an innovative new car solution directly from input between its team and key client Hyundai Australia.
Born in 2020’s challenging environment for new car sales, New Car Link Ads, helps a brand like Hyundai capture consumer interest with three key drivers across active carsales New Car Showroom model pages.
The trio of key drivers funnel highly-motivated carsales New Car Showroom and Model Showcase visitors to engage with the brand’s website and information, and convert to a specific marketing goal.
Thus based on the specific marketing ‘score card’ requirements and OEM’s website design, brands can choose from a range of prominent call-to-actions including Build & price, Book a test drive and Find a dealer.
[/et_pb_text][et_pb_image src=”https://business.carsales.com.au/wp-content/uploads/2021/02/Showroom-Hyundai-Kona-Highlander-Phone.png” title_text=”Showroom-Hyundai-Kona-Highlander-Phone” _builder_version=”4.5.3″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.5.3″ _module_preset=”default”]
New Car Link Ads was conceived after direct goal and challenging discussions with Hyundai that identified specific conversion goals.
Following the consultation, carsales’ commercial product team pitched the innovative marketing solution (New Car Link Ads) to Hyundai and conducted a successful product test to demonstrate its effectiveness.
The results speak for themselves.
In a month-long pilot program, New Car Link Ads delivered a remarkable click-through rate back to Hyundai.com.au of 16.89%.¹
And 15.7% of consumers that clicked on one of three call-to-action buttons converted on https://www.hyundai.com/au/en.²
In addition, view share among consumers that visited hyundai.com.au via a New Car Link Ad and returned to carsales was 4.1x higher¹ – generating more consideration of new cars for sale on carsales via Hyundai dealers.
“It’s satisfying to see our dialogue and feedback culminate in the realisation of an effective marketing solution like New Car Link Ads,” says John Duff-Gordon, Digital Marketing & CRM Manager at Hyundai Australia.
“We recognise the value of collaboration with carsales as Australia’s leading automotive marketplace to not only help us achieve our marketing objectives but generate better outcomes for our dealer network and prospective Hyundai owners.”
Innovation to capitalise on interest in new cars
“We’re excited by the first results of New Car Link Ads and the process that led to its development and evolution,” said Saransh Sharma, Senior Product Manager at carsales.
”In-market testing and optimisation is a key pillar of carsales product development and ensures that our suite of solutions is tailored to the unique needs of Australian brands and consumers.”
As consumer attention in new cars continues to increase, so too does carsales innovation to help brands and dealers capitalise on the interest.
“In speaking with OEMs, there’s no doubt that the hyper-competitive Australian new car market throws up unique marketing challenges,” continues Sharma.
“We can help local OEMs achieve their goals with our leading capabilities built on a foundation of over 20 years of continuous innovation,” Sharma adds.
Innovation is a key component of carsales’ culture. New Car Link Ads comes hot on the heels of the release of carsales Sponsored Search.
Source
1. carsales optimizely and Google Analytics report Q2 FY21
2. Hyundai Google Analytics Report 11 September to 11 October 2020
