A new, easy-to-implement advertising solution is significantly boosting the ROI for carsales customers.
Dubbed carsales Card, the new advertising solution delivers relevant and innovative audience targeting options in a cost-effective and fast-to-market execution.
Using carsales Card, advertisers can use their existing digital creative on carsales to drive in-market customers to their website. carsales’ beta partner for carsales Card, loans.com.au, boosted its ROI by 22% when compared to the next best media partner engaged for the campaign.¹
Connecting with in-market car buyers via Australia’s #1 automotive environment is a key opportunity for brands looking to increase product and service conversions.
loans.com.au used carsales Card as a key component of its launch of a new low fixed car loan rate.
When compared to a similar marketing campaign for loans.com.au run by carsales six months prior, carsales Card delivered a 62% decrease in last click ‘Cost per Lead’ cost, a 17% increase in conversion rate and a better than four-fold (4.42x) increase in click-through rate.²
“The quality of leads, as demonstrated by their low fail rate, is testament to the quality of the carsales audience,” says Elvin Singh, Customer Acquisition Manager from loans.com.au.
“The campaign delivered a strong response and bettered key metrics. We also saw a direct traffic and inbound call boost that corresponded with the carsales Card campaign.”
The power of carsales Card is its simplicity. The solution is quick to put to work, requiring only an existing Facebook ad link or, alternatively, an image, logo and copy.
In addition, the solution is optimised for both mobile and desktop environments.
“There’s no doubt that carsales Card represents a cost-effective gateway to quality carsales audiences,” says Dan Graziano, Product Manager at carsales.com.au.
“It’s perfect for brands that want to maximise their bang for buck, expand their marketing mix beyond the often saturated status quo – social media networks, search engines and aggregator sites – and take advantage of a burgeoning interest in all things automotive in a contextual environment.”
carsales Card’s flexible application also enables targeting across the carsales.com Ltd network of marketplaces including bikesales.com.au, boatsales.com.au, caravancampingsales.com.au, constructionsales.com.au, farmmachinerysales.com.au and trucksales.com.au.
Fellow carsales Product Manager Jan Jordaan underlined that the development of carsales Card was founded on client feedback.
“carsales Card was developed after listening to the needs of our clients for a performance-focused, conversion-driven solution,” says Jordaan.
“The possibilities for brands across carsales.com.au and the wider carsales network for carsales Card are very exciting in this period of buoyant shopping activity,” Jordaan concludes.
The release of carsales Card caps a busy period of new media solution releases from carsales. February 2021 saw the release of Sponsored Search and New Car Link Ads.
carsales Card is now available
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Sources:
1. carsales internal data, Dec-Jan 2020-21. Adserver Data
2. Adserver Data, Dec-Jun 2019-20
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