Australians love cars and cars are vital to the Australian way of life. For most of us, the relationship we have with our car is a treasured and memorable one. This makes the car-buying journey an exciting one for many.
Purchasing a new car is a major financial and life decision which can involve moments of inspiration, research and screen time, changing preferences, multiple conversations and in some cases, even a happy snap for social media to validate a job well done!
In short, buying a new car can be anything but a linear and simple journey…
So what does all of this digital shopping activity look like in practice?
Well, meet Charlie below and learn more about the digital twists and turns that mark today’s car-buying journey.
Looking to reach and influence more car buyers?
Further reading:
Why you need to win the consideration stage
carsales outperforms the auto category again
Australian new car inventory to improve
