Recently, carsales, in collaboration with Adobe, hosted an illuminating seminar on personalisation at scale. This event brought together key stakeholders and Adobe experts to explore the transformative potential of personalised customer experiences.
The partnership between carsales and Adobe exemplifies a commitment to delivering personalised experiences across the carsales environment. Highlights the strategic importance of this collaboration the partnership between carsales and Adobe enhances data-driven marketing efforts, creating a customer-centric environment that benefits both carsales and its clients.
Throughout the event, the presenters delved into the value and opportunities that personalisation brings to carsales. Executive GMs across the business, including Rafael Constantinou (Marketing & Content) and Michelle Low (Data), provided context on the importance of personalisation across different divisions. As Michelle articulated, “Connecting the product we build with the data we collect is essential. We aim to collect data as we build products to deliver better experiences.”
Rafael Constantinou further emphasised, “By levelling up our personalisation program, we can delight users consistently, making the carsales experience meaningful at every touchpoint.”
The exclamation point for engaging with personalisation was an AI-powered photobooth, which was dubbed unofficially as “Personalise me”. More than just a fun exercise for seminar attendees, the photo booth was a physical example of delivering great customer experiences through personalisation at scale.
The seminar also featured insightful sessions on industry trends, benchmarking, and customer success stories. Ian Dejong from Adobe’s Digital Strategy Group shared the art of the possible, demonstrating how personalisation can unlock significant value. This was then accentuated by Stephen Kyefulumya, General Manager of Media Product & Technology, and Caitlin Hexton from Adobe, who highlighted carsales’ wins and achievements, showcasing the progress made with its CDP so far.
Davor Vilusic, Executive General Manager of Media, captured the essence of personalisation succinctly: “It’s (personalisation) about moving from a static world to a dynamic one where experiences are tailored to individual needs. When done right, it creates an environment where relevant content is presented intuitively.”
The commitment to personalisation, in partnership with Adobe, underscores carsales’ dedication to being a leader in the digital marketing landscape. This event reinforced the strategy and provided valuable industry insights, setting the stage for future success in personalising customer experiences.
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