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Quick, efficient and cost-effective business improvements will make a big difference in reaching, engaging and converting car buyers in these challenging times.
Here are four things that you can do today without incurring extra cost, to sell more cars tomorrow.
1.Get texting with the AutoGate Mobile App – Download it for free
Aim to contact all buyers within 30 minutes of their enquiry or response – and via the communication channel that they’ve chosen. If you’re finding it difficult to reach buyers, try an SMS.
According to Forbes, 99% of all text messages are opened – so get texting. Using the AutoGate app means you maintain a record of the conversation, a consistent contact number and accurately record buyer contact details for future re-engagement.
Also remember to cater for enquiries when your business is closed. Auto SMS and email responses can fill these gaps.
2. Upload video to your published inventory – at no extra cost
You can now upload video to your published inventory on carsales at no extra cost. It’s quick and easy via the AutoGate mobile app, directly from your smartphone.
Great photos and videos not only show-off the quality of the cars you are selling but also help to build more trust in your business as a reputable vendor and safe bet. And buyers can quickly understand that you are delivering a great car at the right price…
Note: You can upload video via the AutoGate Mobile App or AutoGate Desktop application.
Here is how to upload video to your inventory with the AutoGate Mobile App
3. Review recent leads marked as ‘lost’ in AutoGate
Now is the time to re-engage leads. For instance — those marked as lost in AutoGate, over the past fortnight.
With almost daily announcements around tax write offs, stimulus spending and interest rate cuts, the opportunities presented to buyers are constantly changing.
If you have a new retail offer, relevant new inventory items or have reduced the price of an inventory item that was of interest to a buyer, now is the time to reach out.
If you hear from a ‘lost lead’, aim to respond back within 30 minutes – and via the communication channel that they’ve chosen, whether that is SMS, phone or email.
Your database of recent leads can be a great resource. Is that lead marked as lost, really lost?
4. Publicise your COVID-19 policy
Reassure buyers that your business is open and taking the right steps to deliver a safe environment by making your COVID-19 policy highly visible and easily accessible.
In your policy statement, outline your commitment to maintaining the highest level of hygiene standard for customers and staff at your dealership, and any flexibility that you can deliver around vehicle collections, appraisals and test drives.
Channels to highlight your policy – either in full or with a link – include your dealer website, your social media channels, customer exchanges over email and SMS, and auto responses to buyer enquiries from carsales.
And in case you need a hand with best practice when it comes to vehicle hygiene, here’s a link to the VACC’s guide for dealers.
