Category leadership and engagement longevity keys to continued success
carsales’ editorial content is at the forefront of creating quality audience at scale, as Nielsen’s Digital Media Ratings Reports for the first quarter of the 2021-22 financial year demonstrate.
Over the first quarter of the 2021-22 financial year, carsales content ranked number one¹ for:
- Average time on site, at 4 minutes and 2 seconds, compared to 3 minutes and 27 seconds recorded by the nearest competitor.¹
- Sessions per person at 3.1, compared to 1.65 from the nearest competitor.¹
- Pageviews per session at 2.31, compared to 1.76 from the nearest competitor.¹
“The continued high engagement of our carsales editorial content is the result of constant feedback and development,” explained Mike Sinclair, Director of Content at carsales.
“Over the last two years we’ve worked hard to deliver the right content at the right time, to educate and entertain consumers while playing an important role in turning browsers to leads for our business partners.
“In 2021 we introduced our Hubs concept, which creates additional, specific engagement opportunities for consumers looking to learn about cars that suit their lifestyle. We look forward to bringing more of these hubs online in the near future,” Sinclair said.
¹ Nielsen Digital Media Ratings (monthly tagged) July, August, September 2021.
