Significant key metrics growth enhances carsales’ position as most trusted automotive information source
carsales content continues to drive consumer engagement, recording a 61 per cent year-on-year increase in time-on-site, according to Nielsen’s Digital Media Ratings report for August 2021.
The report also demonstrates time spent within the editorial pages grew 29 per cent month-to-month, as buyers continue to research new vehicle purchases online during the COVID pandemic.
In August 2021, time on carsales editorial pages reached 4min:50sec, up from 3min the previous August¹ .
carsales editorial and content also recorded 3.8 sessions per person, double the nearest editorial competitor in August, while 2.3 page views per session also led the competition.
“These latest figures further reinforce that carsales delivers on its ‘Everything you auto know’ promise,” said Kellie Cordner, Chief Marketing Officer at carsales.
“Our independent content empowers users to take an informed next step in their buying journey, while our contextual environment makes the transition from browser to buyer seamless benefiting buyers and brands alike,” she said.
As previously reported, carsales’ content is 78 per cent more trusted than its next competitor, according to carsales’ own insights². The survey also revealed this content is 75 per cent more relevant and 77 per cent more accurate than the competition.
These figures are supported by July’s independent Nature Brand Health Survey³, in which two-thirds of respondents said they strongly associated carsales with having comprehensive news and reviews.
¹ Nielsen Digital Media Ratings (monthly tagged) August 2021. ² carsales Loop insights community, Editorial Content survey, 8th April – 16th April 2021, n = 847 ³ Nature Brand Health survey scorecard, July 2021
