New enquiry method for consumers aims to generate more qualified leads for dealers.
carsales’ latest consumer-friendly innovation, Message to Enquire, is designed to better connect car buyers with dealers.
Message to Enquire is available for logged-in users within carsales’ authenticated membership network on all new and used car listings on carsales’ iOS (Apple) and mobile site. This ensures that dealers receive consistently robust and legitimate enquiries and provides consumers with a quick and easy method to ask for more details on a vehicle they have short-listed.
Engaging with authenticated members also provides the carsales network and its dealership partners with more data-driven and remarketing opportunities.
These include proactive price change notifications and the ability to target saved searches.
Using native carsales channels also helps to minimise spam and bogus leads.
As well as the default “I am interested, please contact me” response, the potential buyer can customise the message with their own query.
Message to Enquire is a new, additional enquiry channel, and dealers will receive the communication from the car buyer through carsales’ AutoGate delivery system.
The aim of Message to Enquire is to better connect dealers with in-market buyers, build consumer confidence and to make the car-buying experience easier.
“Message to Enquire is the result of feedback from consumers and dealers. This is another example of our commitment to continually improve our in-market consumer offering. It’s win-win for car buyers and dealers,” carsales’ Executive Director Dealer, Michael Holmes.
carsales membership has increased significantly in the last two years, with the percentage of logged-in users rising from 18 per cent in 2019 to 43 per cent in 2021.
Message to Enquire is designed to reduce SMS communication to dealers. In practice, SMSs are often ignored and are the least preferred method of lead enquiries for many businesses.
Message to Enquire will be introduced via the carsales iPhone app, and versions for Android and other mobile platforms are planned.
For more information, contact your carsales representative.
Further reading
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