Higher quantity and higher engagement onsite as key states emerge from lockdown
carsales has attracted 29.95 million sessions in October 2021, the latest Nielsen Digital Media Ratings Report has revealed.
This represents an eight per cent growth month-on-month and is 6.2 times its nearest competitor, according to Nielsen¹.
Key engagement metrics demonstrated that carsales’ audience is also the most engaged, with average time spent on carsales measuring 33 minutes, 46 seconds. This is more than three times the nearest competitor¹.
carsales also grew leadership in pageviews per session (13.3, or 1.68 times the nearest competitor) and sessions per person (8.0, or 2.32 times the nearest competitor) – with the latter being the largest lead reported over the last 12 months¹.
Content front
carsales’ editorial content is a key engagement driver, arming consumers with unbiased, independent news, reviews, comparisons and advice on the new and used car market.
Nielsen’s Digital Media Ratings report for October 2021 recorded 2.8 million editorial sessions, and an all-time record for the all-important ‘average time on site’ metric. Readers spent an average of five minutes, 10 seconds consuming carsales content in the month. This is 1.3 times higher than the nearest competitor¹.
Pageviews per session reached 2.2 (0.5 more than the competition) and sessions per person grew from 2.7 in September to 3.8 for October¹. This represents a YOY growth rate of 92 per cent.
“Engagement is a key metric for gauging the effectiveness of our content. carsales consumers are highly engaged right through the various stages of car researching and buying and our content number show that,” Director of Content and Editor in Chief, Mike Sinclair stated.
Further reading
carsales content continues to engage
¹ Nielsen Digital Media Ratings (monthly tagged) October 2021.
