The 2023 Australian F1™ Grand Prix is set to go down in history as one of the biggest motorsport events ever.
Off the back of a huge 2022 racing season, the 2023 weekend – set down for 30 March-2 April – is set to be a complete sell-out, with race fans across the globe clamouring to be a part of the off-track action at Melbourne’s iconic Albert Park circuit.
And the very best way to enjoy the high-octane action in style is to be trackside in a private suite, mingling with colleagues as the world’s fastest race cars blast past.
Add to that three nights’ accommodation at one of Melbourne’s premier new hotels, a private dinner and cocktail event, and you have the makings of an absolutely sensational GP weekend.
But don’t just take our word for it…
carsales General Manager of Automotive, Corporate, Industry & Leisure, Craig Fraser, talks about the 2022 event
Hot off the success of the inaugural program in 2022 event, carsales is set to turn up the heat with Driven ’23, the Ultimate F1™ Experience.
By supporting your business with carsales’ media and marketing products – including Promote, display and more – you’ll not only add value and strength to your business, but you could be putting yourself in pole position to secure your place trackside in 2023.
For example, integrating Promote Automation into your business’s inventory management will allow you to automatically boost new and aged stock using real-time carsales market intelligence, elevating the ranking position of your inventory in front of Australia’s most engaged car-buying audience.
“In this changing marketplace, with new car deliveries seemingly improving, car choice is getting easier for consumers,” said carsales GM of Automotive (Dealer), Matt Heggie.
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“A combination of our Promote tools and social retargeting of that inventory, through our Stock Extend product, allows for dealers to amp up their visibility and improve lead conversion.
“Keeping brand top-of-mind in front of active buyers is imperative. carsales Card is a wonderful native ad unit that combines the dealer’s brand and message along with key models to present to the desired audience.”
Matt says that the main benefit is that the ad actually looks like it belongs in the listing environment.
“It then whisks the consumer away to their own website to enable a one-on-one engagement away from their competitors, building greater engagement and connection with the consumer,” he explained.
“The Ultimate F1™ Experience is a fantastic event in itself, but it’s the fact that it provides dealers with a prime opportunity to ensure their product portfolio is up to speed that is most beneficial.”
Guests will enjoy trackside hospitality at the Albert Park circuit, including an exclusive dinner on Saturday night and a cocktail function post-race on Sunday.
Accommodation will be provided at one of Melbourne’s newest premium hotels and transfers between your hotel and the circuit is included.
And not only will you have the chance to smell the octane in the air, but you’ll also have the opportunity to network with industry colleagues in a relaxed setting.
It all sounds pretty amazing, right? Well, the time to act is now, because tickets to Driven ’23 are extremely limited, with almost half already allocated.
Qualification for Driven ’23 is open until 31 January 2023 unless allocation is exhausted prior, so reach out to your carsales account manager now to find out how to get involved.
CLICK HERE FOR MORE INFO on the Ultimate F1™ Experience
