Streamline positive interaction with customers and replenish inventory more easily with carsales new trade-in functionality
The current supply crunch of good quality used cars means that securing new inventory for your business is more crucial than ever.
And customers can often have an unrealistic view of the value of their current vehicle, which can make the road to a new car purchase a challenging one to negotiate.
carsales Trade-In is a no-cost feature for all dealer listings that provides a perfect opportunity to better understand a customer’s changeover situation right at the beginning of the purchasing journey.
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Trade-In is a consumer- and dealer-focused product that provides consumers with convenience and confidence and dealers with more acquisition opportunities and qualified leads.
For dealers, it gives sales personnel a clear snapshot of the customer’s trade-in, enabling them to interact with the customer in a more positive way.
carsales Trade-In also helps to empower the consumer, offering them the confidence to engage with your dealership equipped with an estimated changeover range.
It’s also an excellent way to ensure that your forecourt is loaded with high-quality used-car inventory – and it’s included within your AutoGate subscription.
How carsales Trade-In works
The process is simple; a prompt to ‘get a trade-In estimate’ will be displayed on vehicle detail pages of dealer stock.
Once a customer has signed in, they are taken through the carsales vehicle identifier and are then presented with a valuation range for their vehicle.
Clear, concise messaging within the listing will reinforce to the customer that the Trade-In valuation is an estimate only, and subject to final approval by the dealer.
The customer will then be offered the opportunity to provide details of their trade-in vehicle when submitting their enquiry.
Their trade-in vehicle information can also be retained on the customer’s login, simplifying the process going forward.
Building a clearer picture of your customer
Including customer trade-in information makes it far easier for a dealer to understand the customer’s situation.
For dealers, the lead will come into AutoGate as usual, with the trade-in visible under the Prospect Page and Sourcing List.
A new ‘valuation’ amount will be shown alongside the trade-in on the Prospect page, giving dealers visibility over the valuation estimate.
carsales Trade-In will target customers on all carsales platforms including apps, mobile and desktop, which will help to increase the scale of trade-in enquiries.
In short, carsales Trade-In opens opportunities to purchase a customer’s old car and get them into a new one more quickly.
