With over 60 brands and 450 models competing in the Australian new car market, launching a new model with impact and sizzle is definitely no easy feat.
In 2018 alone, there were over 140 new or updated models that hit Australian showrooms. And the 2019 carsales New Car Calendar depicts a very packed schedule…
“With a constant stream of new releases competing for buyer attention it’s important for brands to build momentum and hype well before the official launch in Australia,” explains Lauren Smith, Head of Product Media, OEM and Corporate at carsales.
Now there is a purpose-built solution to this need that leverages the power of carsales’ contextual environment and targeting capabilities.
Pre-Launch Model Showcase is a full-funnel solution that empowers brands to get a head start on their sales targets by increasing awareness, consideration and interest at the time of the vehicle’s
launch. As part of the solution, high-impact and high-reach ad placements drive model awareness and are targeted to the right audience on the rich contextual environment of carsales.
This audience is also then exposed to high-traffic and high engagement, off-network websites such as social media platforms. From a placement, in-market buyers can click through to an immersive brand destination to explore further content as they form their consideration set, and register for more information. The database delivers the OEM a database of intenders to talk to in the lead-up to the official launch of the model.
“Manufacturers have aggressive sales targets for new cars, and Pre-Launch Model Showcase offers the ideal opportunity to get a head start on those targets—by connecting brands with auto intenders much earlier in the journey, and driving consideration for a model before it even comes to market,” concludes Smith.
