With Australians visiting carsales at all times of the day and night while working and living at home, now is the time to maximise the opportunity and get creative with video.
Video is the perfect way to engage with customers, influence the car-buying journey and highlight key features and benefits of vehicles.
Here are some tips from the professionals at carsales, Australia’s #1 for cars, to help bring your listings to life with video, tell an engaging story and capture buyers’ attention.
carsales Multimedia Producer, Rene Mitchell-Pitman says:
1. Show it off!
“Think of your vehicle as the star in your favourite movie, tele series or play. Show off your vehicle in pristine condition.”
2. Remove distractions
“Try not to get too caught up in the backdrop – the simpler the better. Make the vehicle the centre of attention.”
3. Some peace and quiet
“Remember to turn off the car radio and avoid areas with music playing in the background. Music in your recording may be a copyright violation.”
4. Steady up
“No one likes to follow a shaky video. Try your best to keep the camera steady!”
5. Keep it light
“For the best lighting, shoot on a cloudy day or early in the morning. Avoid harsh direct light and shooting at night.”
carsales Product Manager, Lewi Van Essen offers these tips:
1. Planning is key
“Videos on listing at carsales can be up to 60sec long so make them count by planning what you want to showcase in advance.”
2. Don’t be afraid to edit
“Take your video to the next level and bring out your inner artist. Adding some simple cuts and transitions can help your video stand out.”
3. Sell without sound
“Assume the buyer is watching with the sound off and ensure you can also get your message across without sound.”
4. Don’t go overboard
“Focus on the best two or three key features of the vehicle. Avoid trying to squeeze in too many.”
5. Showcase what photos can’t
“Consider what a video can show that perhaps a photo can’t. For example: a powered tailgate or folding the roof on a convertible…”
Remember to follow the rules and guidelines for uploading videos to your carsales listings.
And finally, and most importantly, have fun with your videos, show some personality and tell a story.
The car is the star – let it shine!
Discover how to upload via to your inventory with the AutoGate Mobile App
