The latest RedBook Inspect data reveals that used prestige vehicles with RedBook Inspect vehicle inspection reports generate more buyer interest and sell faster
Australian car buyers value the transparency and confidence delivered by independent vehicle inspection reports, delivering big benefits to prestige dealers, the latest RedBook Inspect data reveals.
RedBook Inspect data, obtained from carsales.com.au between 1 July 2019 – 30 June 2020, reveals that:
1. RedBook Inspect inspected prestige vehicles receive 104% more leads on average*
2. RedBook Inspect inspected prestige vehicles received 99% more interstate leads than comparable non-RBI inspected vehicles*
3. RedBook Inspect inspected prestige vehicles received 128% more views per vehicle than vehicles without an inspection*
Prestige brands assessed in the data include Mercedes-Benz, BMW, Audi, Lexus, Land Rover, Volvo Car, Mini, Porsche, Jaguar, Maserati, Infiniti, Ferrari, Bentley, Lamborghini, Aston Martin, McLaren, Lotus, Alpine, Morgan, Rolls-Royce.
The data verifies the effectiveness of RedBook Inspect vehicle reports in generating more views and enquiries on used prestige vehicles listed for sale on carsales.com.au and converting enquiries to sale faster – helping dealers improve inventory turnover and minimise holding costs.
Vehicles with a RedBook Inspect report are clearly marked on carsales.com.au with a ‘certified badge’ that’s highly visible from both the search results and detailed view pages. Furthermore, consumers can narrow their search to only shop vehicles that have been inspected by RedBook Inspect, via the carsales search panel.
“The results are clear: RedBook Inspect reports help dealers shift used prestige vehicles faster,” says Barry Freeman, CEO of RedBook Inspect.
“It’s great news for RedBook Inspect dealers across the country and highlights the huge benefits from cost-effective investment in independent and transparent vehicle inspection reports.”
The RedBook Inspect results come at a time when improved consumer confidence across Australia has flowed into burgeoning car-buying activity – and prestige vehicles are in the eye of many Australian consumers. carsales Unique Audience and sessions up by as much as 32% in October 2020, compared to the same month last year.
Indeed, throughout the COVID-19 pandemic, views in new and used prestige vehicles remained very resilient. The Mercedes-Benz C-Class and BMW 3 Series were both amongst the top 20 used vehicles searched on carsales.com.au in October, with Mercedes-Benz and BMW the third and seventh most searched brands for used vehicles respectively, in the month.
“Australians love prestige vehicles and it’s no surprise that brands such as Mercedes-Benz, BMW and Audi are amongst the most searched and viewed for used vehicles on carsales,” explains Freeman.
“And now, with overseas travel off the agenda for the foreseeable future, more consumers may opt to treat themselves in the form of purchasing of a prestige vehicle.”
Freeman advises dealers to focus on merchandising their inventory online maximise the unprecedented car-buying activity predicted this summer.
“It’s a critical time for sellers of prestige vehicles to merchandise their inventory as effectively as possible,” says Freeman
“And best-practice merchandising includes attaching a RedBook Inspect report for every used prestige vehicle for sale on carsales – giving dealers the opportunity to sell the vehicle faster and more profitably.”
RedBook Inspect offers cost-effective, flexible and convenient subscription packages for Australian car dealers.
For more information, get in touch.
Further reading:
RedBook Inspect releases Remote Video Assessments
RedBook Inspect makes remote trade-ins easier during COVID-19
*Data is from carsales.com.au for published and subsequently delisted listings between 1 July 2019 and to 30 June 2020. Equivalent non-RBI inspected vehicles
were matched for an odometer reading within 10%, same RedBook code and build year within one year. “Time to sell” claims are calculated by comparing the date on which
a vehicle is marked as having been inspected by RBI on carsales.com.au (whether on the date of first listing or otherwise) and the date on which the listing is delisted.
Prestige brands are Mercedes-Benz, BMW, Audi, Lexus, Land Rover, Volvo Car, Mini, Porsche, Jaguar, Maserati, Infiniti, Ferrari, Bentley, Lamborghini, Aston Martin,
McLaren, Lotus, Alpine, Morgan, Rolls-Royce. Data does not take into account any ancillary advertising products applied to listings.
