The changing leaves and the hint of a chill in the air signal the arrival of autumn, but the car–buying landscape on carsales remains as vibrant as ever and continued to prove why it is Australia’s leading online automotive destination.
March proved to be a month of exciting events—from the roar of the Formula 1 at Albert Park to the nail-biting opening rounds of the AFL and NRL seasons, and the sweet indulgence of an early Easter, there was plenty of events to engage the heats
Closer to home in the automotive world, much of the buzz for the month was around the NVES. While there were numerous statements exchanged around on the topic, the current state of play is that the federal government has made crucial concessions with its proposed NVES. That being, large SUVs are to be held to the same emissions targets as light commercial vehicles, something that has been broadly accepted by those on both sides of the debate.
All being said however, despite the numerous distractions throughout the month, Australians were laser-focused on finding their next set of wheels. Here’s the breakdown of our latest Australian Audience figures:
Sessions revved up: With over 28 million sessions¹, we saw a solid 5% increase compared to this time last year indicating sustained buyer engagement, even amidst a packed calendar of major events.
Massive user growth: Our audience surged with just shy of 8 million users² flocking to carsales throughout the month, reflecting a remarkable 9% month-on-month jump and an 11% increase year-on-year. This signals a growing and highly motivated pool of potential buyers.
App powers the search: The carsales app continues to be a driving force, fueling a significant 24% of our total user traffic², underscoring the crucial role of mobile in the modern car buying journey.
Engaged buyers: The average user navigated through over 15 page views per session³, demonstrating a deep level of engagement and active search behavior.
The excitement of major sporting events and the indulgence of the Easter long weekend might be in the rear-view mirror, but the desire to browse, research, enquire and acquire a vehicle upgrade persists.
As we settle into cooler weather, it’s more important than ever to remember that the market remains hot. If you’re looking to capitalise on this eager audience, let carsales be your partner. We offer the right tools, data-driven insights, and unmatched reach to turn that buyer interest into your commercial success.
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