Last month was another stellar month for carsales, solidifying leadership in the digital automotive landscape. With the latest insights reflecting a consistent preference and trust among consumers, read on below for more on why carsales is the top online destination for automotive .
Much like how the excitement around the AFL’s Gather Round brought fans together from across the country, carsales brings car buyers and sellers together, keeping them engaged and informed.
Don’t just take our word for it, our latest audience figures show that carsales continued to lead the market, with an average time on site of over 23 minutes in a month, 5.6 times higher than our nearest competitor1. With over 1.4 million average monthly video views2 and more than 2.2 billion customer behavioural actions observed over a 90-day period3, carsales not only attracts a large audience but also engages them just as deeply. Overall users remain strong too, with internal numbers showing just under 7.5 million consumers 4 visited the site through the month, an 11% increase on this time last year.
According to the latest carsales Brand Health survey, seven out of ten consumers rate carsales as the most trusted source of automotive information5. This trust is why when car shoppers go through their car-buying journey, we’re with them all the way.
The carsales app continued to enhance the buying journey with a seamless mobile experience. With over 12.8 million average monthly app sessions6 and 179,000 average monthly app downloads7, the carsales app continues to be a category leader. How does this benefit advertisers? Simple, providing dedicated automotive app means no distractions allowing your message to be delivered in a fully contextual environment, why wouldn’t you want your brand to be at the centre of that?
carsales continued to outperform its competitors across a host of core metrics throughout the month. With over 100 million average monthly searches8, we have strong numbers when it comes to consumer interest and engagement. This is also highlighted by our 1.2 million exclusive desktop visitors9 which is over two times that of our nearest competitor.
A look at our audience demographics reveals that 72% of carsales visitors access the site via mobile devices10, showcasing the importance of our mobile-first approach. So, with a host of category-leading figures anchored in trust and preference, it’s clear that carsales remains the go-to platform for new and used car buyers, researchers and sellers.
We are committed to refining our audience measurement methodologies to ensure accuracy and relevance. Collaborating with Ipsos and the IAB, we strive to enhance the current data collection methods to better reflect our diverse and dynamic audience.
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