Here at carsales, the start of the financial year has been both eventful and productive. While the world was being taken storm by a certain fluffy penguin and a moist little hippo, we were busy engaging with our partners and customers across several key industry events.
Before punters flocked to Sealife for a glimpse at Pesto, the annual AADA convention in Melbourne kicked off the quarter and gave us the opportunity to connect with dealers over two action-packed days. Among the key topics of discussion was the importance of cyber security, particularly as it becomes a non-negotiable factor in 2024 as well as a panel focusing on the state of the EV and used EV market with our friends at RedBook.
Towards the end of the quarter, we had the opportunity to strengthen our relationships with clients during a retreat in Queenstown. The event was a memorable experience that further solidified our partnerships. Check out the full debreif of these events and our activity for the quarter below.
Our annual media upfront event, Open House ’25, was a highlight on the calendar. This year’s event centred on innovation, strategic insights, and the latest advancements in privacy-focused advertising. One of the standout announcements was the launch of carsales CAPI, a technology solution designed to enhance audience targeting, improve ad performance, and provide better measurement capabilities, all while prioritising privacy by design.
Additionally, carsales mediahouse announced a strategic integration partnership with Sesimi, aimed at streamlining the creative production process. This collaboration is set to enhance the Ignition platform, enabling users to efficiently produce and manage high-quality campaign assets while ensuring brand consistency across all channels.
Didn’t get a chance to catch the event in person? Watch the recap now, or check out the full presentation on demand.
Alongside these key events, we’ve been working hard to roll out improvements to our services. Our Inventory Solutions packages have been updated to deliver even more value and efficiency to our customers. As part of this, LiveMarket Insights is now available to all LiveMarket subscribers, providing dealers with crucial data to make informed decisions from sourcing through to selling.
We’re also excited to announce the launch of the all-new Acquire package, a tool designed to help our clients source vehicles smarter and faster. By seamlessly integrating carsales listings with LiveMarket data, subscribers will have the ability to identify the best acquisition opportunities with confidence.
These updates are a testament to our commitment to listening to feedback and continually enhancing the experience for our partners.
Looking ahead, we’re thrilled to share that we’ve unveiled the all-new carsales for Business website. The site has been developed to modernise the user experience, making it easier to navigate our tools, solutions, sign-up pages, expert content, and more. While you’re here, why not take a look around:
We’re proud of the work that’s gone into creating this new resource for our partners and are dedicated to its ongoing evolution over the next year. Our goal is to make it a one-stop shop for everything you need to stay informed about our ever-evolving industry.
For more information about our products, or to find out how we can help you achieve your goals this financial year, contact your carsales representative today.
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