Motorcycle sales steady in 2025
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Australia’s motorcycle market finished 2025 with signs of stability after several years of fluctuation. Federal Chamber of Automotive Industries (FCAI) data shows total new motorcycle and off-highway vehicle sales of 92,967 units, a modest 1.3 per cent decrease on 2024. The softer result follows small declines in the prior two years and suggests demand is settling rather than swinging widely.
Yamaha emerged as the largest brand in the FCAI totals for 2025, finishing ahead of Honda and Kawasaki when all motorcycles and off-highway vehicles are counted.
It should be noted that only affiliated companies are included in FCAI sales figures, meaning fast-growing brands such as CFMOTO and Royal Enfield are not counted.
FCAI chief executive Tony Weber described the overall picture as reflective of “continued pressure on discretionary spending,” noting that the wider economic environment remains a factor for consumers weighing new bike purchases.
Weber also pointed to areas of resilience within the market, saying it is “encouraging to see resilience in the off-road and scooter segments” and highlighting the efficiency of two-wheeled transport in urban settings. “With around 10 per cent of Australians holding a motorcycle licence, there are opportunities to see an increase in motorcycle sales for on and off-road riding,” he said.
Scooters recorded a healthy increase in 2025, growing by 3.8 per cent to 4,933 units, while off-road motorcycles remained almost flat with 41,190 units sold. Road motorcycle volumes were down 3.6 per cent and off-highway vehicles such as ATVs and UTVs were slightly softer year-on-year.
Following the FCAI sales release, Honda framed its performance through a specific lens, announcing it was the number one brand in two-wheel motorcycle sales for 2025. That claim is based on Honda’s own figures showing 21,901 two-wheel units sold, a 10 per cent increase on 2024, and reflects the segment performance excluding four-wheeled off-highway vehicles.
Honda’s breakdown shows strong placements across several two-wheel categories, with the CRF110F leading as its top seller with over 5,300 units and other models such as the CRF50F, CRF250F and CBR650R contributing to the broader result.
The differing emphasis illustrates how classification can alter perceptions of brand leadership. The FCAI’s published totals encompass a broader set of vehicle types, whereas Honda’s two-wheel focus deliberately excludes ATVs and UTVs.
The aggregated figures for 2025 reflect steadier momentum across the market. While overall unit sales are slightly down, categories such as scooters and off-road bikes continue to attract buyers. The language used by the FCAI suggests expectation of ongoing product refreshes and innovations arriving in showrooms, even as macroeconomic factors influence purchasing decisions.
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