RedBook is proud to announce the launch of RedBook LIVE – a powerful new reporting solution designed to deliver daily insights into the automotive market. RedBook LIVE combines its renowned VIN/Rego identification with factory option detail and market valuations. By sourcing supporting intelligence from carsales.com.au, Australia’s largest online automotive marketplace, RedBook LIVE provides a clear, timely, and comprehensive view of vehicle trends as they happen. 

For the automotive insurance industry, this means smarter, faster, and more accurate decision-making. With access to daily data feeds on pricing trends, supply and demand shifts, and consumer behaviour, insurers can: 

• Strengthen risk assessment with current market intelligence. 

• Enhance claims management by referencing live values, not outdated data. 

• Streamline premium setting with confidence with daily market movements.  

• Access VIN-level factory option detail for improved transparency, enabling more accurate benchmarking of vehicles against the market. 

This last feature is a game-changer: by uncovering previously unknown factory option fitment details at the individual VIN level, RedBook LIVE provides insurers with more clarity around the specifications and value of each vehicle. This not only reduces ambiguity during claims and underwriting but also enhances fairness and accuracy for customers. 

Beyond insurance, the value of RedBook LIVE extends across the automotive ecosystem: 

• Financiers gain greater confidence in lending decisions with transparent, daily valuations. 

• OEMs can track buying trends and market shifts to fine-tune sales strategies. 

• Fleet Managers are empowered to make better acquisition and disposal decisions with more accurate benchmarking. 

At its core, RedBook LIVE offers clarity, transparency, and immediacy – qualities that have never been more important in today’s fast-moving automotive landscape. Unlike static reports, RedBook LIVE reflects the market daily, helping organisations respond proactively rather than reactively. 

With its foundation in the unmatched reach of carsales.com.au and the added transparency of VIN-level insights, RedBook LIVE is redefining how the automotive industry makes decisions. 

RedBook LIVE is here. Smarter insights. Better decisions. Now. 

For more information, contact RedBook on info@redbook.com.au