With the end of the financial year passing us by, one thing is certain, the first half of 2024 has slipped by very quickly. Whilst EOFY sales have been dominating the social feeds, the accountants have come out of the woodwork and it’s still dark when the alarm goes off in the morning, it’s not all gloomy in the middle of winter. With the latest Ipsos Iris figures showing that carsales has accelerated ahead yet again, read on below for the latest results, why time is a big deal for us and why it should matter to you.
Looking at the latest audience numbers carsales continues to set the pace. With 7.6 million average monthly users posted in the last reporting period, that shows an improvement of 3.5% month on month1, and a similar growth figure year on year highlighting that even the biggest can still grow. Need some context on that? That’s over 70, full, fired–up MCG’s worth of punters browsing and buying each month. Looking to sessions and with over 25 million reported, we saw a 4% month-on-month uplift2... that’s A LOT of eyeballs.
Whilst the audience figures are strong, the real hero, and a key driver of our success, is the carsales app. Now boasting over 13 million monthly average app sessions, a whopping 23% of our audience is driven from the carsales app3. Add in the fact that it’s one of the highest-rated automotive apps in the app store and that we have over 179,000 average monthly app downloads4, it’s clear why providing a seamless mobile experience for car buyers and browsers is a big deal to both us and our audience.
Posting up big audience numbers month in, month out is one thing, but big numbers are useless without engagement to back it up, and this is what really sets carsales apart from our category peers is the quality of that audience. We’re big on earning the engagement of our audience and keeping it.
The simple fact is that consumers choose to spend more of their time with us than any of our category players. And it’s not just by a little, with our latest average time spent on site in a month sitting at over 24 minutes, that’s not only up 5% on last month, but 5.8x, or over 20 minutes ahead of our nearest competitor.5
That engagement is punctuated further by carsales’ share of time. We saw the highest share of time spent on-site in the month against our key competitors, ballooning out to a commanding 81%, 7.2x the nearest category player6. The importance of this metric can’t be understated. It highlights carsales’ position in the market and is a key indicator of how engaging our site is compared to our competitors. So when it comes to where your inventory is listed or where your advertising efforts are focussed, it’s worth asking the question, where is your time best spent?
With the first half of the year in the rearview mirror, the numbers tell a clear story; carsales aren’t just leading the pack, we’re setting the pace. As we look ahead to the new financial year, one thing is certain – carsales will continue to innovate and lead, ensuring that we make buying and selling a great experience.
We are committed to refining our audience measurement methodologies to ensure accuracy and relevance. Collaborating with Ipsos and the IAB, we strive to enhance the current data collection methods to better reflect our diverse and dynamic audience.
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