What we shared  

During our Retail Excellence workshop, Jo Stephens, Karen Boparoy, and Ren Blanning shared the trends utilised by successful dealerships. From optimised lead management to responding effectively to evolving buyer behaviour, the session focused on proven approaches that teams can implement immediately. 

On the main stage, our EGM of Data and Technology Michelle Low joined the AI conversation with a message that resonated: AI isn’t just for tech experts anymore. The tools are getting simpler, which means smarter decisions are within reach for every dealer ready to embrace them. 

What’s driving dealer discussions right now 

The conversations around the convention were as diverse as they were valuable, but several themes kept surfacing: 

AI implementation is accelerating across dealerships. The conversation has shifted from whether to adopt AI to how to implement it effectively. Dealers are seeking solutions that make their teams more efficient and enhance decision-making without adding operational complexity. 

Operational adaptation is becoming a competitive advantage. With “Changing Lanes” as the convention theme, many sessions explored strategic adaptation in today’s market environment. Dealers are making calculated moves around new technology adoption, process evolution, and response to shifting buyer expectations. 

New market entrants are reshaping competitive dynamics. The expansion of international automotive brands into the local industry continues to generate significant discussion about market growth, potential consolidation, and implications for pricing strategies. Combined with global supply pressures and trade considerations, it’s clear that dealers are navigating increasingly complex market conditions.