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The carsales Challenge gives brands the opportunity to showcase their car and its key features through real-life, unscripted opinions from everyday people.
Participants in the Challenge undergo a number of exercises with the car to present its best features and give them a holistic first impression of the vehicle. Participants—owners of competitive models — compare and contrast the car to their own everyday drive. The result is a series of co-branded videos that promote the features that the advertiser has chosen to highlight, amplified both on and off the carsales network.
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Results
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The Renault Megane Challenge delivered over 32,000 video views, with viewers 6.5x more likely to view a Megane details page.
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The Challenge also drove a 28% increase in Megane view volume and a 15% increase in Megane lead volume Vs PCP.
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