The Journey to Vehicle Ownership – 2023
November, 2023 – In revisiting the ‘The Journey to Vehicle Ownership’ study for 2023, carsales.com.au partnered with Ipsos to continue exploring the evolving habits of Australian car buyers, building on previous insights garnered in 2013, 2017, and 2021.
Shifting Gears: Understanding Gen Z and Shifting Attitudes to Mobility
November, 2022 – Australia is a nation on the move; cars and driving are part of our DNA. However, there have been some seismic shifts of late that have (re)shaped our audience, their world – and how they view mobility.
carsales engaged Crowd DNA to help us understand the future car buyer—Gen Z—through the lens of mobility, honing in on car ownership, the role of vehicles in their world and how their values shape purchase criteria.
The Journey to Vehicle Ownership – 2021
November, 2021 -Amid 2021’s unprecedented business conditions, carsales.com.au engaged Ipsos to revisit its ‘The Journey to Vehicle Ownership’ studies from 2013 and 2017. The aim of this report is to track the evolving habits of Australian car buyers over time, and how the future vehicle research and purchase journey might look.
The Journey to Vehicle Ownership – 2017
November, 2017 – In 2017 carsales.com.au engaged Ipsos to revisit their 2013 study, bringing the car buying journey to light for the Australian marketplace. The intention of the new study is to explore, 4 years on, what the journey to vehicle ownership looks like now – what’s changed, what’s stayed the same, and what the automotive future looks like for consumers.
Moving Electric Vehicles Forward
May, 2021 – To deliver a holistic view of the domestic EV marketplace, Australia’s #1 for cars, carsales, compiled a comprehensive study illustrating the market, political, social and behavioural factors influencing consumer consideration and adoption of EVs in Australia.