High engagement and strong brand health keys to delivering quality audience at scale
carsales continues to attract higher quality audiences for longer, according to the August 2021 Nielsen Digital Content Ratings Report.
In August, carsales recorded over 29.2 million sessions to lead its nearest competitor by a factor of seven¹.
This authoritative position was further enhanced by the latest independent Nature Brand Health Survey in August, which showed 37 per cent of Australians surveyed preferred the carsales brand in comparison to its industry competitors –27 per cent ahead of its nearest competitor².
Demonstrating carsales’ ability to deliver unparalleled engagement, August sessions per person reached 7.9, nearly double the competition, while average user time on site – a key driver to engagement – exceeded 32 minutes, which was over 20 minutes more than second place¹.
During these sessions, users viewed a combined 378 million pages, demonstrating how ‘sticky’ carsales content is. This metric has increased over one per cent since August 2020.³
“These latest figures further cement carsales’ continued ability to deliver a high quality, engaged audience at a scale, and demonstrate that carsales is unrivalled in the digital auto landscape in this regard,” said Kellie Cordner, Chief Marketing Officer at carsales.
“While the top-line numbers are strong, it is the fact that these users continually re-engage with our brand and stay on-site for at least 2.8 times longer than our nearest competitor that really speaks to our traffic’s strength,” Cordner said.
¹ Nielsen Digital Media Ratings (monthly tagged) August 2021. ² Nature Brand Health survey scorecard, July 2021. ³ Nielsen Digital Media Ratings (monthly tagged) August 2020.
