By entering into an Insertion Order with carsales.com.au Pty Ltd (ABN 97 670 975 943) or its Related Bodies Corporate (“carsales”) for services which enable you, or the customer on behalf of whom you have signed the Insertion Order (the “Advertiser”), to receive consumer enquiries or leads from an advert displayed on a carsales Network Media, you agree (on the Advertiser’s behalf as relevant) to the following terms and conditions regarding lead handling.
These Lead Handling Terms and Conditions (“Terms”) are supplemental to the Advertising Service Terms and Conditions referenced in your Insertion Order, and any other contracts you may have entered into governing the advertising services. You should request any required changes to these Terms prior to entering into the Insertion Order.
Any terms that are capitalised but not defined in these Terms have the corresponding meaning given to them in the General Advertising Terms.
1.DEFINITIONS
In these Terms:
(a) “AUTOGATE” means the software or web-based platform provided by carsales (called “AutoGate”) that permits automotive dealers and OEMs to manage Leads and inventory;
(b) “AUTOGATE TERMS” means the terms and conditions governing the use of AutoGate as amended and published from time to time by carsales at https://autogate.co/ or https://autogate.co/static/terms-and-conditions.pdf, or otherwise within the AutoGate application;
(c) “EXTERNAL SYSTEM” means any DMS, CRM or other third party system used in the Advertiser’s business to which the Advertiser wishes Leads to be distributed;
(d) “EXTERNAL SYSTEM PROVIDER” means the provider of an External System;
(e) “GENERAL ADVERTISING TERMS” means carsales’ Advertising Service Terms and Conditions available at https://business.carsales.com.au/advertising-service-terms/;
(f) “INSERTION ORDER” means an order for Lead Ad Services (however described) signed by the Advertiser or accepted online by the Advertiser;
(g) “LEAD” means an enquiry for further information submitted by an enquirer in response to the Advertiser’s advertisement on the carsales Network Media and delivered by any means including to an AutoGate account or via an SFTP System;
(h) “LEAD AD SERVICES” means a service provided by carsales whereby Lead functionality is added to the Advertiser’s advertisements enabling website visitors to submit Leads to the Advertiser;
(i) “OPT IN BOX” means a bespoke or customised check box to be applied to certain Ads (as agreed by the parties in writing from time to time), which relates to the Advertiser seeking consent to send enquirers general marketing materials;
(j) “PERSONAL INFORMATION” has the meaning given to that term in the Privacy Act;
(k) “PRIVACY ACT” means Privacy Act 1988 (Cth);
(l) “PRIVACY LAWS” means the Privacy Act, Spam Act and any other applicable laws which relate to the handling, disclosure and use of Personal Information;
(m) “SFTP SYSTEM” means a system operated by carsales which facilitates the transfer of Lead data from carsales to the Advertiser via the SSH File Transfer Protocol;
(n) “SPAM ACT” means the Spam Act 2003 (Cth); and
(o) “TRANSFER SYSTEM” means the system used by carsales to transfer Lead data to the Advertiser which may include an Application Programming Interface, CSV export, SFTP System, AutoGate or an alternative system.
2. LEAD HANDLING
2.1 The Advertiser may receive Leads from Lead Ad Services via the Transfer System.
2.2 The Advertiser acknowledges that, if it wishes for Leads to be sent to an External System, such arrangements are dependent on the External System being approved by carsales and subject to additional Terms set out at Schedule 3.
2.3 The Advertiser must:
(a) ensure that all Leads are handled by a suitably trained person in a professional and expeditious manner;
(b) ensure that all Leads are stored and handled in accordance with all applicable data handling laws, including the Privacy Laws as though it is an APP Entity (as defined under the Privacy Act);
(c) refrain from using offensive, threatening, abusive or racist language or behaviour when handling Leads and ensure that no person handling Leads on behalf of the Advertiser uses such language or engages in such behaviour;
(d) not sell, assign or otherwise provide whether electronically or otherwise any Lead (including any information therein) to any person except as expressly authorised by carsales; and
(e) upon becoming aware of any actual or suspected Eligible Data Breach (as defined by the Privacy Act), that impacts or may impact any Personal Information transferred to the Advertiser via the Transfer System, it must immediately notify carsales and must co-operate with carsales as necessary to comply with Eligible Data Breach obligations under all relevant privacy laws.
3. CLIENT’S OTHER OBLIGATIONS
3.1 The Advertiser must:
(a) comply with all applicable laws (including without limitation the Privacy Laws) in its use of the Lead Ad Services;
(b) provide carsales with such assistance as is reasonably necessary to provide the Advertiser with the Leads and notify carsales in writing if the Advertiser changes any information required by carsales to provide the Leads;
(c) maintain security and confidentiality of all user ID and password information required by the Advertiser to access the Transfer System or AutoGate and immediately change the Advertiser’s password if the password has been lost, stolen or compromised in any way. The Advertiser is responsible for all activity and transactions entered under the Advertiser user ID or password;
(d) provide and update from time to time all hardware and software necessary to use the Transfer System and pay any telecommunication charges incurred by the Advertiser in the use of the Transfer System;
(e) train the Advertiser’s personnel in relation to their obligations under these Terms;
(f) maintain appropriate security systems to protect the confidentiality, integrity and availability of the Lead data once outside the Transfer System;
(g) independently assess the accuracy, reliability and completeness of any information obtained using the Transfer System;
(h) take all reasonable technical and procedural precautions and measures to secure and protect any Lead data in its possession or control against unauthorised access or use;
(i) maintain a Privacy Policy which complies with all applicable laws; and
(j) not store any Customer Data outside of Australia or a country with a similar or better level of privacy laws and protections.
4. AVAILABILITY
4.1 carsales is not responsible for the internet or any telecommunication infrastructures required to access and use the Transfer System.
4.2 carsales does not provide any warranty that the internet, any website or any telecommunications infrastructure (including but not limited to email) will be continuously accessible. For the avoidance of doubt, subject to clause 8 and to the extent permitted under applicable law, carsales will not be liable in the event that:
(a) the internet, any website or any telecommunications infrastructure (including email) is unavailable (in whole or part) for any reason; or
(b) any message or file transmitted by or to the Advertiser using the Transfer System is not received in a timely manner or at all, however carsales will take reasonable steps to address any issues arising which are notified to it and within its control.
4.3 carsales does not warrant or represent that:
(a) the Transfer System will be complete or free from all viruses, defects or errors and the Advertiser acknowledges that the existence of any defects or errors does not constitute a breach of these Terms;
(b) any information supplied or accessed using the Transfer System (including Leads) is correct and complete or sufficient for the Advertiser’s intended use; or
(c) the Transfer System will be continuously accessible.
4.4 carsales may from time to time modify, enhance or upgrade the Transfer System.
4.5 carsales may cease to provide the Transfer System on 30 days’ notice or such shorter period as reasonably required by carsales. If this occurs, carsales will endeavour to offer an alternative mechanism for the Advertiser to receive Leads or will provide a pro-rata refund of any fees prepaid for the Lead Ad Services.
4.6 carsales may establish guidelines and restrictions which are binding on the Advertiser in relation to the Transfer System including: (i) the maximum disk space on the carsales server that will be allocated to the Advertiser; and (ii) the length of time that Advertiser information and Leads will be retained by carsales.
5. SPECIFIC TERMS OF USE
5.1 Schedule 1 applies to Advertisers receiving Leads via AutoGate.
5.2 Schedule 2 applies to Advertisers using SMSConnect or CallConnect.
5.3 Schedule 3 applies to any Lead Ad Services that include the export of Leads to an External System.
5.4 Schedule 4 applies to Advertisers who are provided with an Opt In Box in connection with an Ad.
6. OWNERSHIP, LICENCE AND BACKUP
6.1 All intellectual property rights in the Transfer System (including in AutoGate) are vested in carsales and there is no assignment to the Advertiser.
6.2 carsales does not guarantee backups and recommends that the Advertiser keeps a permanent record of all information held in the Transfer System which relates wholly to the Advertiser.
6.3 The Advertiser acknowledges that all intellectual property rights in the Lead data are owned by carsales and its licensors and the Advertiser’s rights in relation to the Lead data are limited to the rights to use the Lead data for the purposes of servicing customers.
7. TERMINATION
7.1 These Terms apply for the duration of a Advertiser’s Lead Ad Services.
7.2 If the Advertiser breaches these Terms, and the breach is either not capable of remedy, or is not remedied within three business days’ notice to do so, carsales may terminate the Lead Ad Services and the Advertiser will not receive a refund.
7.3 carsales may permanently remove and permanently delete all Advertiser information and Leads 14 days or more from the date the Lead Ad Services end.
8. LIABILITY
8.1 The Transfer System is provided on an “as is” basis. To the full extent permitted by law, all implied warranties and guarantees in respect of either are hereby excluded. Nothing in these Terms excludes any statutory guarantees which cannot be excluded, for example under the Australian Consumer Law.
8.2 carsales’ liability in respect of the Lead Ad Services is otherwise as set out in the General Advertising Terms, as though the Lead Ad Services were a component of the Advertising Services.
8.3 As these Terms form part of the Agreement under the General Advertising Terms, any indemnity given under the General Advertising Terms extends to breach of these Terms.
8.4 This clause survives termination or expiry of these Terms.
9. GENERAL
9.1 (Assignment) carsales may assign these Terms to a related body corporate without the Advertiser’s consent. Except for this situation, and subject to clause 9.2 below, neither party may assign or transfer its rights or obligations under these Terms.
9.2 (Subcontractors) carsales may subcontract its obligations under these Terms but will remain liable for them.
9.3 (Governing Law) These Terms are governed by and construed in accordance with the laws of the State of Victoria, Australia and the parties irrevocably submit to the non-exclusive jurisdiction of the courts in that state.
9.4 (Variation) These Terms may be varied by carsales from time to time by publishing them at Lead Handling Terms and Conditions. You are bound by the version that is published at the time you enter into the Insertion Order.
SCHEDULE 1 – AUTOGATE
This Schedule applies if the Advertiser has been approved by carsales to access Leads via AutoGate.
SCHEDULE 2 – SMSCONNECT AND CALLCONNECT
This Schedule applies if the Lead Ad Services are specified to include SMSConnect or CallConnect.
(i) “CallConnect” means a service by which enquirers use a Service Number provided by carsales and published on the Advertiser’s adverts in order to contact the Advertiser;
(ii) “Service Number” means a virtual telephone number allocated by carsales to the Advertiser for display on the Advertiser’s adverts; and
(iii) “SMSConnect” means a service by which enquirers can send an SMS message to a Service Number by using a click button whilst viewing an advert on mobile versions of the carsales Network Media. The SMS message appears in the Advertiser’s AutoGate account and the Advertiser can reply to the enquirer directly from AutoGate.
SCHEDULE 3 – EXTERNAL SYSTEM PROVIDERS
This Schedule applies if the Advertiser’s Lead Ad Services include the export of Leads to an External System pre-approved by carsales in writing (the “Lead Distribution Service”).
(i) export, distribute, rent, lease, sell, charge, sub-license, assign or transfer the Lead data or monetise the metadata which relates to the Lead data or deal in a similar way with that Lead data;
(ii) copy or otherwise reproduce, alter, modify, supplement, transmit, reverse engineer, reverse assemble or decompile that Lead data or match or combine that Lead data with any other database;
(iii) use any Lead data in connection with the operation of a service bureau or an application service;
(iv) disclose to any third party or publish any Lead data; or
(v) export or on-supply any data received under the Lead Distribution Service to any third party or within any system, software or database other than the External System.
(i) must procure that the External System Provider complies with all relevant confidentiality, privacy and data handling obligations in this Agreement (including clauses 2 and 3 of these Terms) whenever it handles, receives, stores and discloses Lead data (or any other confidential information of carsales);
(ii) represents and warrants that the External System Provider has implemented and maintains appropriate technical and organisational security measures consistent with industry standards to protect Leads against unauthorised access, misuse or loss;
(iii) must ensure that the External System Provider uses Leads (and any other Confidential Information of carsales) solely for the purposes of providing the relevant technology and systems services to the Advertiser and not for any other purpose;
(iv) notify carsales as soon as it becomes aware of any unauthorised access, use or aggregation of the Lead data;
(v) must ensure that the External System Provider does not export, distribute, on-supply or otherwise make available such Leads to any third party;
(vi) represents and warrants that it has a valid agreement with the External System Provider which contains obligations which provide a materially similar level of protection as those under this Agreement;
(vii) shall be responsible and liable for any acts or omissions of the External System Provider in respect of the Lead data (and any other Confidential Information of carsales) as if they were the acts or omissions of the Advertiser; and
(viii) must not change its External System Provider without carsales’ prior written consent (which will not be unreasonably withheld or delayed).
(i) the Advertiser’s External System Provider is in breach of any direct Lead Distribution Deed or Lead Distribution Agreement with carsales (if applicable) or carsales reasonably considers the External System Provider’s use of the Lead Distribution Service is not in good faith, is not consistent with these Terms or is not in the spirit of the arrangement; or
(ii) the Advertiser ceases to have a licence to use the External System or relevant agreement with the External System Provider.
SCHEDULE 4 – OPT IN BOX
This Schedule applies if the Advertiser’s Lead Ad Services include the display of an Opt In Box.
(i) the specific content of the text displayed in the Opt In Box must be approved by carsales (in writing); and
(ii) the Opt In Box will only be displayed on Ads where carsales can accommodate the relevant functionality, noting that there are certain components of the carsales Network Media where the Opt In Box cannot be displayed.
(i) carsales will merely communicate the fact that the enquirer has selected the relevant check box via the Lead enquiry form;
(ii) carsales is not at any time providing any warranty or representation in relation the validity or adequacy of any consent that has been obtained from an enquirer (including for the purposes of the Privacy Laws), noting that it is up to the Advertiser to satisfy itself regarding all such matters; and
(iii) for the avoidance of doubt, carsales will not be providing any information to the Advertiser (including on an ongoing basis) to indicate whether or not a given enquirer is in fact opted in to receive the Advertiser’s direct marketing communications (for example, the enquirer may have separately, previously or subsequently opted out directly through the Advertiser).
(i) has not selected an Opt In Box (unless the Advertiser has separately obtained valid consent from that enquirer to do so); or
(ii) has previously or subsequently opted out of receiving such communications from the Advertiser.
Last updated: 9 June 2026