The first quarter of the year sees sales remain buoyant, but numbers down from this time last year
According to the latest Truck Industry Council T-Mark sales data, a total of 4125 new commercial vehicles were delivered in the month of March, adding to a first-quarter tally of 10,357 new vehicles. While that year-to-date total represents a contraction of 6.9 per cent from the same time last year, it’s important to note that 2024 also set a new all-time record for commercial vehicle sales. Here’s the rundown on all the major commercial vehicle segments, and how each particular brand grew or shrank in their respective categories over the first three months of the year.
Overall
Top 10 overall Australian commercial vehicle sales, Q1 2025
Rank, Brand, 2024, 2025, % change
1. Isuzu, 2893, 2901, +0.3%
2. Hino, 1131, 951, -15.9%
3. Fuso, 876, 808, -7.8%
4. Kenworth, 701, 766, +9.3%
5. Volvo, 807, 576, -28.6%
6. Mercedes-Benz, 413, 328, -20.6%
7. IVECO, 434, 322, -25.8%
8. Scania, 314, 257, -18.2%
9. FIAT, 107, 200, +86.9%
10. Mack, 240, 168, -30.0%
11. Renault, 35, 159, +354.3%
12. UD Trucks, 224, 121, -46.0%
13. MAN, 60, 100, +66.7%
14. DAF, 172, 98, -43.0%
15. Hyundai, 76, 64, -15.8%
16. Western Star, 54, 41, -24.1%
17. LDV, 34, 39, +14.7%
18. Freightliner, 66, 30, -54.5%
19. Dennis Eagle, 10, 18, +80.0%
20. Ford, 12, 13, +8.3%
21(eq). Volkswagen, 11, 6, -45.5%
21(eq). Foton Mobility, 12, 6, -50.0%
Total for Q1: 10,357 (-6.9%)
Heavy-duty
Top 10 heavy-duty truck sales, Q1 2025
Rank, Brand, 2024, 2025 % change
1. Kenworth, 701, 766, +9.3%
2. Isuzu, 548, 589, +7.5%
3. Volvo, 788, 569, -27.8%
4. Scania, 314, 257, -18.2%
5. Mercedes-Benz, 233, 236, +1.3%
6. Hino, 131, 181, +38.2%
7. Mack, 240, 168, -30.0%
8. Fuso, 187, 153, -18.2%
9. UD Trucks, 200, 101, -49.5%
10. DAF, 160, 94, -41.3%
11. MAN, 51, 93, +82.4%
12. IVECO, 103, 83, -19.4%
13. Western Star, 54, 41, -24.1%
14. Freightliner, 65, 30, -53.8%
15. Dennis Eagle, 10, 18, +80.0%
16. Foton Mobility, N/A, 1, N/A
Total for Q1: 3380 (-10.8%)
Medium-duty
Top 10 medium-duty truck sales, Q1 2025
Rank, Brand, 2024, 2025, % change
1. Isuzu, 925, 815, -11.9%
2. Hino, 494, 535, +8.3%
3. Fuso, 173, 199, +15.0%
4. IVECO, 29, 30, +3.4%
5. Hyundai, 27, 26, -3.7%
6. Mercedes-Benz, 21, 21, 0%
7. UD Trucks, 24, 20, -16.7%
8(eq). Volvo, 19, 7, -63.2%
8(eq). MAN, 9, 7, -22.2%
9. DAF, 12, 4, -66.7%
Total for Q1: 1664 (-4.4%)
Light-duty
Top 10 light-duty truck sales, Q1 2025
Rank, Brand, 2024, 2025, % change
1. Isuzu, 1420, 1497, +5.4%
2. Fuso, 683, 456, -11.6%
3. Hino, 506, 235, -53.6%
4. IVECO, 302, 209, -30.8%
5. FIAT, 107, 200, +86.9%
6. Renault, 35, 159, +354.3%
7. Mercedes-Benz, 159, 71, -55.3%
8. LDV, 34, 39, +14.7%
9. Hyundai, 49, 38, -22.4%
10. Ford, 12, 13, +8.3%
11. Volkswagen, 11, 6, -45.5%
12. Foton Mobility, 12, 5, -58.3%
Total Q1: 2928 (-7.4%)
Light-duty van
Top 5 light-duty van sales, Q1 2025
Rank, Brand, 2024, 2025, % change
1. Mercedes-Benz, 661, 790, +19.5%
2. LDV, 745, 538, -27.8%
3. Ford, 261, 406, +55.6%
4. Renault, 411, 316, -23.1%
5. FIAT, 80, 194, +142.5%
6. IVECO, 86, 88, +2.3%
7. Volkswagen, 187, 48, -74.3%
8. Peugeot, 6, 5, -16.7%
Total for Q1: 2385 (-2.1%)
“The sales trend that we are witnessing in all heavy vehicle segments year-to-date is one of a slowing market when compared with 2024, said Truck Industry Council CEO, Tony McMullan.
“All segments are down thus far in 2025 with the most noticeable decline happening at the heavy end of the market. However, despite slowing sales this year when compared to the record sales witnessed in 2024, the market remains quite strong, with the quarter one 2025 result the second-best start to a year on record.
“Given the potential financial market volatility that we have historically seen in a federal election year, the current heavy vehicle market’s strength and resilience is pleasing to note. However, this will no doubt be tested over the course of the next few months leading up to and beyond the May 3 election.”
A modified version of this article originally appeared on trucksales.com.au
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