Dreame to launch cars in Australia from early 2027
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Dreame Technology is bringing electric vehicles to Australia in early 2027. The company already has a foothold here through its robot vacuums and smart home appliances. Cars come next, with Australia and New Zealand confirmed as its first export markets ahead of any other country outside China.
The opening range is expected to be electric SUVs under a new sub-brand called Star Motor. A performance division, Nebula Next, follows with hypercar-level hardware above it.
Dreame’s automotive push follows the same playbook that turned Xiaomi from a smartphone brand into one of China’s most powerful technology companies. The idea is straightforward: establish trust through affordable consumer electronics, then draw buyers deeper into a connected ecosystem spanning devices, home appliances and now vehicles.
A Dreame phone is expected to become the connective tissue of the whole system, linking smart home products to its future vehicles much the way Xiaomi’s HyperOS does in China. For buyers, that could eventually mean a Dreame car communicating directly with Dreame appliances at home, air conditioning activating on departure, schedules syncing automatically, the vehicle itself acting as another device within a larger platform.
“Our strategy remains clear,” a Dreame spokesperson said, “to develop an intelligent technology ecosystem of Dreame products that solve everyday problems both inside and outside the home. The arrival of our Nebula NEXT range is the next major step in this strategy.”
Xiaomi’s cars have already validated the model, selling out in record time in China, with an Australian arrival expected around 2028. Dreame moves earlier.
Volume sits in familiar territory. Dreame has its eye on SUV buyers, specifically those shopping in the segment where the Tesla Model Y and BYD Sealion 7 currently compete hard. Sedans are also on the roadmap.
“We have seen SUVs of all sizes experience significant growth in popularity,” the spokesperson said. “You can expect a very dynamic approach to our vehicle range moving forward.”
Above the mainstream range, Nebula Next carries the headline numbers. A quad-motor platform producing 1399kW and 23,000Nm, a claimed 0-100km/h of 1.8 seconds, and two concept vehicles already revealed: the four-door Nebula Next 01 and the Next 01X SUV. Both use an in-house composite called Blue Carbon Fibre, developed after traditional carbon fibre reportedly failed stress testing.
Whether those concepts reach production is still open. The commercial focus is the volume range below them.
Solid-state battery development is Dreame’s most significant claim. A 60Ah ultra-large cell was displayed at the Appliances and Electronics World Expo in Shanghai, already exceeding 450Wh/kg, with a target above 800Wh/kg in future iterations. Mass production is planned for the end of this year.
At scale, solid-state technology offers higher energy density, reduced fire risk, lighter vehicles and potential ranges beyond 1000 kilometres. If it arrives as described, it shifts the conversation in a segment where range anxiety still shapes buyer decisions.
Dreame has confirmed Australia and New Zealand will become its first export markets, underlining just how strategically important the region has become for rapidly expanding Chinese automotive brands.
“The Australian market is incredibly important to us,” the spokesperson said, adding that the challenger brand is “targeting Australia and New Zealand as our first overseas markets outside of China.”
More details on pricing, specifications and model line-ups are expected closer to launch. However, if Dreame can get a foothold in Australia across its range of products, it could set a precedent for things to come, particularly with Xiaomi waiting in the wings.
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