Discover the latest buyer consumer sentiments towards buying patterns, selling dynamics, and engagement with online content.
A significant shift is seen in buyer intentions, with a noticeable increase in those looking to purchase within a month. The balance between quality, reliability, and affordability is a key factor, indicating a value-conscious consumer mindset. The preference for used cars is on the rise, especially in the under $30k price range. This trend suggests a pragmatic approach to car buying, influenced by the current economic climate.
The survey reveals interesting trends in selling platforms and preferences. The popularity of carsales as a selling platform is on the rise, reflecting its efficacy and reach. The primary motivation for selling seems to be upgrading to newer models. Fair sale price and ease of transaction are critical, emphasising the need for efficient and transparent selling processes.
Consumer Trust and the Impact of External Factors
Trust levels in dealers vs. private sellers show varied results, but comprehensive car information and quality photos are crucial in building trust. There’s a generational divide in buying and selling preferences, with Gen Z responders significantly less likely to visit a dealership compared to the average, underscoring the need for a diverse approach in marketing and customer engagement.
Economic factors like rising fuel prices and inflation are significantly influencing consumer choices. Many responders, particularly younger millennials, say they are adjusting their car budgets, which reflects the broader economic impact on consumer decisions and market trends.
Engagement with Online Content
The latest survey results indicate a heightened engagement with online automotive content, especially news and reviews. While platforms like YouTube are popular for car content with the overwhelming majority of consumers from multiple demographics utilising the platform for both comparisons and reviews. This suggests the importance of diverse and engaging content strategies to capture and retain the interest of a broad audience.
Source: carsales Consumer Sentiment Survey Wave – December 2023
Survey Methodology
The carsales research team conducted the consumer sentiments survey to measure consumer sentiments towards buying and selling on a consistent basis. The survey was made available on the carsales website, with the results being weighted towards the carsales audience. The survey appeared as a pop-up on the website and mobile versions of carsales and was completed by 2,141 Australian respondents with results weighted to the population as per the 2021 Australian Census. Fieldwork dates for the survey was December 12th – 22nd, 2023.
300x600 size; static ads
carsales insights
The hidden moments shaping the new car buying journey
More buyers than ever are open to a used EV. Here’s the window most of them are shopping in, and how to make the most of it.
VFACTS July 2026: New-car market posts best July result on record
BYD closes to within a 250 sales of Toyota as the Tesla Model Y topped the model charts in what was the best month of new car sales ever.
VFACTS: How the new car market is shifting six months into 2026
The new car market is flat overall, but brand share is moving fast. Here’s what’s actually shifting and what it means for the rest of the year
Diesel, hydrogen and electric: the latest in low emissions truck tech
ACT Expo’s latest low emission trucks, from Tesla’s electric prime mover to new hydrogen and diesel options, show no single technology is winning yet.
Australian truck market rebuilds through Q2 2026
Truck deliveries fell in April, then climbed through May and June to close the quarter strong. Here’s how each segment performed, and what it means for dealers heading into H2.
Tractor sales track toward a 15-year low: where the market stands after Q2 2026
Tractor sales fell across every month of Q2 2026, tracking toward a 15-year low. But not every corner of the market slowed, here’s where dealers are still seeing demand hold up.
Kids bikes and trail bikes fuel sales boost in first half of 2026
The Australian new motorcycle market has been given a boost through the first half of 2026 with strong sales in the off-road segment.
ADAS Fitment Surges, But Risk Models Lag
New cars are getting safer fast, but older vehicles are leaving a growing ADAS gap across Australia’s road fleet.
Heavy Thinking: Ready for the Weight of Electrification?
Electrification is changing more than fuel use. Heavier SUVs and utes are putting new pressure on roads, safety assumptions and policy settings.
The Value Gap Reshaping Australia’s New Car Market
Chinese-affiliated brands are reshaping Australia’s new car market by exposing a widening value gap—one with real implications for pricing, finance, insurance, fleets and dealers.
View More...
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipisicing elitsed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipisicing elitsed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipisicing elitsed do eiusmod tempor incididunt ut labore et dolore magna aliqua
