Another month down and carsales yet again continued to remain at car shoppers’ fingertips. Join us for a look at our latest category-leading numbers as well as a look at how we’ve evolved and elevated our video offering, taking it from go to woah! over the last year.
carsales continues to be the brand that Australians turn to when it comes to buying and selling their cars. As you may have seen floating around on LinkedIn, the average monthly users on carsales (which currently sits at just north of 7.6 million1) could pack out over 70 full MCGs. Yep, that’s 70 AFL Grand Finals, Tay Tay concerts or Tillies matches worth of engaged car buyers and sellers looking at your inventory, consuming content and being influenced by your brand’s presence. Add in the fact that we continue to observe over 2.2 billion2 behavioural actions in a quarter and have over 13.7 million3 members on our platform, this not only ensures that you are reaching the right audiences at the right time, but crucially, you can trust that we have the insights to reach your target audience with precision.
Take a peek at the latest Ipsos Iris figures and the proof of our claim as the automotive market leader is in the pudding. carsales continues to lead its tracked category competitors in site visitors, time spent per month and share of time spent4.
In fact, when it comes to exclusivity, according to Similarweb, 62% of carsales visitors don’t visit our tracked category competitors5, but the majority of their visitors are already on our platform. That’s what true market leadership looks like and without sounding like a broken record, it’s worth pondering where your brand’s time is best spent.
Over the last year, the carsales team has been working hard behind the scenes to evolve our video offering to deliver the content that our audience wants, when and where they want to see it. We also upped our social game and dove headfirst into the fast-paced world of TikTok. All told this has seen our engagement across all demographics go from strength to strength with an 88%6 increase in our total network video views for the last financial year. What does that look like in raw numbers you may ask? We have essentially seen total network video views almost double from 14.3 million to just shy of 27 million over the last 12 months6, and do you want to know the best part? We’re only just getting started.
To find out more about what we’ve got going on behind the scenes, our products, or how the team can help drive more buyers to you this financial year, reach out to your carsales or carsales mediahouse representative today.
We are committed to refining our audience measurement methodologies to ensure accuracy and relevance. Collaborating with Ipsos and the IAB, we strive to enhance the current data collection methods to better reflect our diverse and dynamic audience.
1 Google Analytics, deduped users (Apr 24 – Jun 24)
2 Google Analytics (1 Mar 24 – 30 May 2024). Behavioural actions refer to interactions on our sites such as views, scroll depth, enquiries and clicks.
3 carsales internal data, Total Members (Jun 2024)
4 Ipsos Iris, Visits, Time On Site, Share of Time (Jun 2024)
5 Similarweb (Audience Overlap) June 2024 (doesn’t include mobi or app traffic).
6 carsales internal data, Total Network Video Views, (Jul 2023 – Jun 2024)
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