Buyers today move fast.
Consumers are spending less time than ever focused on individual screens. Research from CNN suggests the average attention span is now just 47 seconds*. At the same time, internal carsales data supports this, With 50% of carsales visitors scrolling through 6 or less vehicles before clicking on a vehicle that interest them and a whopping 68 percent of potential buyers never look beyond the Featured section. Visibility isn’t just helpful in this environment, it’s essential.
If your vehicles are hard to find, they’re easier to overlook. Getting noticed earlier gives your listings a stronger chance to be seen by serious buyers and shortlisted for consideration.
Choice is everywhere and attention spans are short. Where your listings appear on the search results page can have a real impact on how much interest they receive.
Vehicles that appear closer to the top typically generate more views and attract more engagement. It’s a position of influence, helping your stock get in front of buyers when they’re actively comparing options.
Promote is designed to support that. It increases the visibility of your listings in relevant search results and helps your inventory stand out in a crowded digital yard. In today’s market, more eyes on your stock means more chances to convert interest into enquiry.
Promote isn’t a single product. It’s a suite of promotional tools designed to help dealers lift the presence of their listings on carsales and connect with more in-market buyers.
Whether your priority is highlighting key models, increasing exposure across your inventory or removing the manual effort through automation, Promote offers a flexible set of options to support your strategy.
It’s built to scale with your business and can adapt to different inventory mixes, price points and promotional goals. Promote helps you take control of where and how your listings appear and how many buyers see them.
The conversion is still yours to own. But getting seen is the first step.
On average, dealers using Promote saw 4.2 times^ more daily views on promoted inventory compared to unpromoted stock.
In one case study, a dealership using a mix of Top Spot, Showcase and Enhance products saw measurable uplift. Top Spot delivered a 900 percent increase in daily views^. Showcase followed with a 297 percent uplift^. Enhance added a 64 percent lift^. Together, they generated a 164 percent increase in visibility across that dealer’s promoted stock^.
The outcomes speak to the role Promote can play in boosting buyer engagement and strengthening a dealer’s online presence, especially when used with purpose.
Buyers are browsing quickly and moving on just as fast. Dealers who prioritise visibility give themselves the strongest chance to reach those buyers when it counts.
Promote helps your listings rise through the ranks, appear where attention is highest and create more moments of opportunity for your staff to take over and make the most of the increased exposure.
Speak to your carsales Account Manager to explore how Promote could support your dealership’s sales strategy.
Found this content interesting and looking for more? Check out our dedicated Promote product page for more information or keep an eye on the carsales for Business LinkedIn page for more valuable insights from Australia’s #1 for cars.
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