A big thank you to all the dealers, OEMs and industry stakeholders that joined a carsales online workshop at AADA Dealer Convention 2020. We hope that you walked away feeling more informed, more confident and inspired.
Amongst the highlights of the convention was the release of a new advertising solution for car finance where dealers can promote weekly car finance estimates directly to consumers on the cars they are researching and buying.
Dubbed ‘carsales Finance Extension’, the new product enhances the visibility of dealer finance offers and is a direct result of car buyers’ needs for convenient, clear finance options. carsales Finance Extension provides dealers with the ability to engage with consumers via weekly finance estimates attached to new, demo and used inventory published for sale on carsales.com.au.
The release of carsales Finance extention comes off the back of carsales consumer research that shows a significant shift in the way consumers engage with car finance in their journey to purchasing a new car – with implications for dealers.
As always, consumer behaviour and product innovation was widely discussed by carsales’ expert presenters at the convention. For those that missed this year’s expo, catch up with the latest carsales insights, business tips and digital landscape videos below.
Further reading
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