Expert panel dissects the Australian car buying journey in 2021… and looks to the future
The Journey to Vehicle Ownership 2021 explores how Australian car buyers experience the process of purchasing their next car.
Presented by carsales and Ipsos, the 2021 iteration follows similar studies conducted in 2013 and 2017. The study was released on November 24, 2021.
Our recent live webinar saw Ipsos Lead Researcher, Anne Dunn, present the key research findings, with the second part given to a panel of experts – from automotive and beyond – to provide deeper insight, and offer a view on future opportunities in the customer service space.
Hosted by carsales.com.au Director of Content, Mike Sinclair, the panel featured:
– Justin Hocevar, Head of APAC Region, INEOS Automotive
– Shannon Edwards, Marketing Director, Jaguar Land Rover Australia
– Gina McCartney, GM Customer Experience & Commercial Effectiveness, REA Group
– Deborah Heaphy, GM Customer Advocacy and Research, carsales.com.au
Further reading
Download 2021’s ‘The Journey to Vehicle Ownership’ whitepaper
