2025 in the rear-view: A look back on the year with carsales
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Australians continued to turn to carsales as their go-to place to research, buy and sell. With more than 58 million visitors¹ across 276 million sessions¹, inventory and campaigns received significant exposure. For our dealer partners, it meant plenty of opportunities to convert interest into enquiries and sales. For OEMs and agencies, it opened the door to influencing purchase decisions and keeping your brand front of mind.
Whether car shoppers were relaxing at home, commuting or browsing after hours, presence was hard to miss with 124 million app sessions².
The digital showroom never closes, with 38% of enquiries happening outside business hours², giving you the chance to capture enquiries even when your doors are shut.
SUVs = #1 body type
Toyota LandCruiser = most-searched model
“4X4” = top keyword
Hybrid listings ↑ 33% YoY
EV listings ↑ nearly 40% YoY
Clear insights to help you source smarter, price sharper and target demand where it’s growing fastest.
Behind the scenes, we focused on making every part of your day easier, faster and more efficient.
AutoGate continued to streamline dealer workflows and communication. Features like in-app voice calling, helped deliver clearer, more recognisable calls while AI transcription and summarisation assisted with keeping every detail on hand for faster and more informed follow-ups.
Ignition helped turn planning, buying and measuring campaigns into a few quick clicks. Tools like Editorial Boost helped advertisers amplify their high performing carsales articles, and carsales CAPI closed the loop, linking your campaigns on carsales with actions on your website and unlocking powerful insights.
And every update we shipped this year, every tool, every insight, was designed to help you stay ahead of the market.
Thank you for being part of an incredible 2025. Your partnership drives everything we do.
Here’s to an even smarter, stronger 2026!
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The information presented in this article is true and correct at the time of publishing. business.carsales.com.au does not warrant or represent that the information is free from errors or omissions. The content is provided for informational purposes only and should not be construed as professional advice. For more details on our editorial standards and ethical guidelines, please visit our Editorial Guide Lines.
