At carsales, we’ve invested heavily in lead quality across all our marketplaces because we know spam leads waste time, clog inboxes, and take the focus off serious buyers. That’s why we built Blocko, our own spam-blocking system designed for the unique needs of our marketplaces, shaped by dealer feedback and backed by over two years of real-world results. 

A comprehensive approach to lead quality 

Blocko represents a significant investment in three critical areas: 

Smart tech: Our proprietary ruleset is built on 25 years of marketplace experience, checking multiple attributes on leads to spot dodgy activity early. We constantly update it to stay ahead of new spam tactics. 

Human backup: If a lead looks questionable or is flagged as suspicious, our review team steps in to make the call. This added layer of protection means that legitimate customers aren’t accidentally blocked, and the questionable leads are stopped. 

Infrastructure: Purpose-built systems, designed specifically for the way our marketplaces work ensures that Blocko stays fast and responsive. Regardless of whether you’re selling cars, bikes, tractors or anything in between. 

Real results for your dealership 

Dealers have reported fewer spam leads¹ since Blocko launched,  and we’ve blocked tens of thousands of spam enquiries from reaching dealer inboxes². That’s countless hours and dollars saved chasing leads that were never going to eventuate. 

Spam threats change fast. That’s why our team continues to invest time, technology, and people into keeping Blocko ahead of the game. It’s all part of our ongoing commitment to lead quality, helping you streamline operations, connect with genuine buyers and drive your business forward.