The guide shaping how Australians choose their next new ride
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The New Bike Buyer’s Guide is a centralised buyer resource on bikesales, covering five real-life categories: Road Bikes, Cruisers, Dirt Bikes, Learner Bikes and Adventure Bikes. Within each, expert reviewers independently assess and shortlist the bikes they believe Australians should seriously consider. The standout in each earns Top Pick status and the strongest performers across the guide make up the Top 5.
Top Pick and Top 5 status are not bought, negotiated or sponsored. It is earned. Bikes are assessed based on how Australians actually ride, selected with no fear or favour and backed by the same rigour behind bikesales’ reviews, comparison tests and videos.
See more about the section process here.
Bike buyers take a more considered path to purchase, with the journey to ownership long and complex. On average, buyers spend just over 3 months researching, looking at almost 80 pages of listings¹.
That extended research window isn’t passive, it’s where shortlists are shaped and brand preferences are locked in. The New Bike Buyer’s Guide is designed to help buyers move from research to ready to buy, giving you a clearer opportunity to influence choice earlier and convert on that demand.
Existing guides tend to follow traditional category structures that do not reflect how Australians shop for their next ride. The New Bike Buyer’s Guide is built differently, with selections made around real buyer needs, based on how people actually decide. It gives buyers a credible and independent reference point at the moments that matter most, actively directing them towards the bikes that best match how they actually ride.
The New Bike Buyer’s Guide is designed to drive more new bike buyers to bikesales, ready to choose. As those buyers arrive and browse, there’s greater opportunity to get in front of people who are already researching, already building a shortlist and already moving toward a decision.
The guide is built to meet them throughout that process, moving buyers from broad research to genuine conviction faster and connecting them with your brand and the inventory that matches what they are looking for.
Explore the guide below to see who made the cut.
Source:
¹ carsales internal data (March – May 2026). Includes only users who submitted at least one lead within the period.
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