The finer details
Australian tractor sales stayed under pressure through April, May and June, with the Tractor and Machinery Association of Australia (TMA) recording a year on year decline in every month of the quarter. Dry conditions, fuel and fertiliser pressures on farm, and ongoing supply disruptions linked to the conflict in Iran all played a part, and the TMA now expects the full year to land under 9,000 units, the lowest volume in 15 years.
That’s the headline. But look closer and the quarter wasn’t uniformly weak. Some horsepower segments, states and machinery categories held their ground or grew, and knowing where those pockets sit gives dealers a clearer read on where buyer appetite remains.