Buoyant car-shopping activity continued in September on carsales.com.au – Australia’s #1 for cars. Discover the most popular cars and brands on carsales in September.
According to Nielsen’s Digital Content Ratings Monthly report for September, carsales’ Unique Audience (UA) grew 31% year-on-year to 4.56M, significantly outperforming the auto category’s 12% UA growth over the same period.
As a result, carsales’ UA is now 2.3x larger than its nearest competitor.
carsales sessions also increased by 31% year-on-year to 29.76M in September, outperforming the auto category’s growth of 14% over the same period.
So with buyers out in force, what cars, brands and segments were the most popular?
And what was on the minds of consumers outside of normal search options?
Dive into our September search behaviour review below for the answers to those questions and more.
LandCruiser retains top spot
When it came to pre-loved makes and models, once again, Toyota LandCruiser topped the most-searched chart as more Australians consider domestic car-based travel, such as caravan-based holidays, while the Toyota HiLux and the Ford Ranger made up the rest of the podium.
Mirroring trends in the new car market, Light Commerical Vehicles (LCVs) and Sports Utility Vehicles (SUVs) dominated the top 20.
Demand for LCVs
Are the flexible work-and-play attributes of Light Commercial Vehicles (LCVs) increasingly finding favour with Australian car buyers as we move towards the warmer months?
In another bumper month on carsales.com.au, the Ford Ranger was the top searched new car on in September, followed by three of its main rivals; Isuzu D-MAX, Mitsubishi Triton and Toyota HiLux.
Further reading:
Federal budget delivers mixed news for car dealers
Kia threatens to overtake Ford and Mitsubishi sales
VFACTS September: Ford Ranger reclaims top spot
Tesla approaching 10,000 sales in Australia
Convertible keyword searches grow
With warmer times nearing and overseas travel off the agenda, more convertible models may make their way on to consumer shopping lists as Australians make the most of domestic and auto-based travel opportunities.
In September, keyword searches involving the word ‘convertible’ on carsales.com.au increased by 6% compared to the month prior.