Margin is shaped well before the final negotiation. The earlier you can see changes in value and buyer demand, the more options you have to protect it
In what was ultimately a year of remarkable growth for the automotive industry, so too was it for carsales, who cemented its position as Australia's market-leading automotive marketplace. From engagement to community growth, let's dive into the data that underscored carsales journey in 2023.
In 2023 a car was sold every 30 seconds on carsales¹, testament to the strong user engagement on the platform. The previous 12 months saw growth in key user engagement features, chief among being monthly sessions, which grew to an average of just over 27.5 million¹. What's more telling is the average time spent on site per user each month increased from the previous year to over 31 minutes This isn't just a number; it represents the value and satisfaction its users find in across the carsales platform.
Search data confirms that carsales is a hub for research, buying, and selling, with over a billion searches on the platform in 2023³. This cements carsales.com.au as the go-to destination when purchasing a car.
In 2023, the carsales app demonstrated exceptional performance, reinforcing its position as the market leader in automotive apps. Boasting a combined monthly audience of over 1.57 million across iOS and Android², and just under 13 million sessions monthly², the app not only leads its category, but sets new industry standards. The carsales app not only leads in outright metrics, but it also remains the top-rated option on app stores, continually evolving to better serve the needs of both buyers and sellers.
Buoyed by the growth in engagement and membership Rafael Constantinou , Executive General Manager of Marketing, Content & Customer at carsales added “2023 was a landmark year for carsales, marked by phenomenal growth in engagement and membership. Every second a car sold on our platform is a vote of confidence from our users. With over 12.6 million members and a billion searches, we’re not just Australia’s largest automotive marketplace, we’re a leading a thriving community.”
carsales enters 2024 with a commitment to continuous improvement, driven by the needs and feedback of its vibrant community of end users, dealers and partner. After all, when it comes to the title of Australia’s leading digital automotive marketplace, they’re not just keeping pace; they’re setting it.
Source:
¹ Nielsen DCP Deduplicated across carsales network excluding non-auto, Jan 2023 – Nov 2023
²carsales internal data, Total Members, Jan-Dec 2023
³carsales network Internal data, Monthly Average Searches, Jan-Dec 2023.
Margin is shaped well before the final negotiation. The earlier you can see changes in value and buyer demand, the more options you have to protect it
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